If you want to step up your WhatsApp game, it’s important to create a WhatsApp Business account.Given WhatsApp’s broad user base it offers various types of accounts, which may be confusing initially.
In this guide, we will take you through different types of WhatsApp accounts and help you with the process of selecting the most suitable one for your business needs.
Types of WhatsApp Business Accounts
There are primarily three types of WhatsApp Business Account. These accounts cater to different business needs below listed are the key differences and features for you to pick one according to your business needs.
1. Personal WhatsApp account
A personal WhatsApp account is the one that most of us make use of to communicate with friends and family on a day-to-day basis. This typically just requires a smartphone user to simply install the app and create an account with their phone number.
With this type of account, a WhatsApp user can send and receive messages from their contacts and create broadcast lists.
2. WhatsApp Business Account
A WhatsApp Business account is an account type that can be set up on the WhatsApp for Business app. It is majorly used by small businesses that’d like to keep their professional and personal messages separate. The WhatsApp Business app is free to use and the account can be leveraged to actively engage with customers.
This type of account lets you set up a Business profile, a greeting message, label conversations, and set up quick replies and away messages. You can also set up a catalog to promote your products, send broadcasts and more.
3. Official WhatsApp Business Platform
Also known as the WhatsApp Business Platform, an official WhatsApp Business account is meant for fast-growing, medium, and large businesses. It comes with additional, advanced features like the ability to set up automation, support for multiple users and devices, and more that help businesses leverage the messaging app at scale to reach a large number of customers.
Here are some of the key features of the WhatsApp Business platform:
• WhatsApp Integrations with CRM, and third-party tools.
• Green tick verified WhatsApp Business profile
• WhatsApp broadcast messages for bulk notifications
• Personalization of messages at scale
• WhatsApp automation and interactive message support
• Multi-agent access for customer conversation management
To be able to use this account type, you’re required to make use of WhatsApp Business API solution providers like Interakt.
With WhatsApp Business API, you get access to all the WhatsApp Business account features. In addition to the same, it also enables you to set up automation like broadcasts, abandoned cart recovery notifications, order status alerts, feedback sequences, product review requests, and more.
Key differences between different types of WhatsApp accounts
Which type of WhatsApp account should you use?
A personal WhatsApp account may seem like a good idea to get started with. However, we would not encourage the use of a personal account for business promotions.
If you’re a small-scale business getting started with WhatsApp for marketing, sales or even customer support, you can get started with a WhatsApp Business account.
But once your customer base starts to increase, we encourage you to make use of the WhatsApp Business Platform. This will help you set up and make use of automation for marketing, sales, and customer support to keep consumers engaged with your brand, leading to a higher number of conversions and sales.
Conclusion
Once you’re done creating an account, we’d recommend you get a Facebook business verification. This is important to be able to make use of all the WhatsApp for business features and leverage uninterrupted services while running promotions.
If you want to make use of the WhatsApp Business Platform, set up smart automations for marketing, sales and customer support all with Interakt.
