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How can a multi-channel sales strategy benefit your business?

How can a multi-channel sales strategy benefit your business?


Synthia Susan Thomas

April 30, 2022

As an e-commerce owner, you have a lot on your hands. From writing captivating product descriptions to clicking great shots of your products, to making sure you are connecting with the right audiences—You deal with it all! However, one thing that’s on every retailer’s mind is— to close more sales. Like all business owners you want to get your products out there and into the hands of eager customers.

One sure-fire way to sell more is to explore multichannel selling. In this post, we give you the lowdown on multichannel strategy and why it’s the best option for your D2C business growth.

What is a multichannel strategy?

It is the technique of selling your products on more than one sales channel at once. Under this method, you can sell your products on your own e-commerce website, on online marketplaces such as Amazon, Flipkart or Myntra or social media platforms such as Facebook, WhatsApp or Instagram.

Today’s shoppers are not restricted to any single channel, so e-commerce merchants need to make sure they are present where their customers are to offer a wholesome customer experience that lacks nothing.

A multi-channel approach allows you to reach customers at various touchpoints across several platforms and devices. Almost 95% of marketers claim that they know how effective a multichannel strategy is for targeting, however, only 73% have a multi-channel strategy in place.

Why is a multi-channel strategy crucial for growth?

A multichannel strategy comes loaded with benefits such as -

1.      Boosts sales

Using multiple channels to sell your products gives you the ability to reach more potential customers and drive sales.

2.      Increases conversion rates

A multi-channel approach helps improve customer engagement giving you opportunities to sell more and convert store visitors into paying customers

3.      Minimizes and diversifies risks

Selling on multiple channels minimizes the risk associated with relying on just a single channel. For some reason, if a channel fails to deliver, you have other channels to fall back on, to sustain your business.

4.      Elevates customer experience

If you take the multi-channel approach you offer a unified shopping experience for your customers. You will be perceived as a brand that values customers' needs and buying habits.

Types of online sales channels

Customers do not restrict themselves to a single channel therefore you need to understand how each channel functions.

1.      Your website

Your website is the holy grail that gives your brand more credibility. You can decide on how you want to present your brand and your product details to customers with an appealing website.

2.      Social media channels

Social media channels have become the go-to platforms for shoppers to view products, engage with popular brands, compare competitor products and check out influencer reviews. It's where all the action is, so much so that nearly 49% of online customers in India shop on social media platforms.

3.      Online marketplaces

Online marketplaces are great for shoppers who are in the consideration or decision-making stages where they have a brand or product in mind to purchase and are considering various options that are available to them. 

4.      WhatsApp commerce

You can sell on WhatsApp. That’s right! WhatsApp is a great platform for D2C brands to explore. Not only does it help you engage with customers in a personalized way but it also lets you share WhatsApp catalog messages to promote products and increase sales.

Why should WhatsApp Business API be an integral part of your sales strategy?

WhatsApp is one of the easiest ways to connect with customers. With the launch of WhatsApp Business API, growing enterprises can tap into the power of the medium to communicate effectively and market their products and services.

The WhatsApp Business Platform on Interakt comes packed with features to propel your business to greater heights.

1.      Shared team inbox

A shared team inbox allows for managing customer conversations effectively. Your agents can seamlessly collaborate to handle customer requests, reduce response time, and ensure that every customer message is attended to.

2.      Quick replies

This feature lets you set canned responses to frequently asked customer questions. With these pre-set responses, your agents don’t have to type out the same message over and over again. 

3.      Automated bulk notification

This is a great feature that allows you to touch base with a large number of customers at one go and share important information regarding new product launches, upcoming events, back-in-stock products and much more.

4.      WhatsApp catalogs and carts

WhatsApp business catalogs  allows customers to explore your products and even purchase them while they are chatting with your team.

How to find the right sales channel for your team?

Here are 4 simple ways to help you arrive at the sales channel that’s best suited for your business–

1.      Define who your target market is  and create the ideal customer persona

By defining your target market, you have a fair idea of the segment of people you wish to reach, depending on their age, location, gender, interests etc. Apart from that, you need to create your ideal customer persona considering their needs, buying behaviour and goals.

2.      Identify your business model and value proposition

Next up you need to identify your business model—what kind of products you plan to sell and how you intend to make a profit. Alongside, determine how much value you will add to your customers should they choose to buy your products or services.

WhatsApp for Business top-notch features such as product catalogs, customer support etc make it an ideal channel for spearheading sales and conversions.

3.      Define business goals

Goals are targets that a business plans to achieve within a stipulated period. It's important to determine what your top goals are to choose the right sales channel.

4.      Analyze the channel your audience is most active on

This is an integral step to ensure that you are present right where your customers are at. For example, most of your customers use WhatsApp and are familiar with it. So, it makes sense to use the channel for selling.

Manage multi-channel sales effortlessly with Interakt’s powerful integration

If you have a Magento, Shopify or WooCommerce store, you can easily integrate it with Interakt and automate your workflows, manage tasks effectively and communicate with customers at large on their favorite app. So, wait no more. Sign up with Interakt today!

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