For customers, instant messaging apps are by far the easiest way to get in touch with your business as it's completely aligned with their habits. People keep checking their phones and messages several times a day.
This lines up with a study conducted by Facebook that asked customers why they preferred instant messaging platforms. 64% of them responded by saying that it’s because they are ‘always messaging anyway’.
For a moment, picture yourself in the shoes of your customers. Think of all the hassles involved with a traditional customer care service today. Call charges, busy lines, your call transferred to multiple customer agents and the task of explaining the same issue to different people. WhatsApp as a channel for customer support overcomes all these hurdles! 💯
What is the WhatsApp business account? This is a question that’s frequently being asked these days.
In this article we will fill you in on all the buzz surrounding:
• What’s a WhatsApp business account?
• How to create a WhatsApp business account and much more.
WhatsApp business account as the name suggests is an account that is made for your business as opposed to the personal WhatsApp account which is used to connect with friends and family.
A WhatsApp business account isn’t a lot different from the regular WhatsApp messenger app. You could say that it is an extension of it. Its features are aimed at serving customers, communicating with potential clients and enabling sales all through a messaging platform that you are a lot familiar with.
There are two types of WhatsApp accounts that you can choose from depending on the size of your business:
1. WhatsApp Business App - Meant for small businesses which allow only one user.
2. WhatsApp Business API - Created for fast-growing businesses where multiple users can collaborate.
You can sign up for free on the WhatsApp Business App and create a WhatsApp business account by simply downloading the app from the App Store or Google play store. You will need to link the account to a phone number other than the one you are using for your personal WhatsApp account. One of the highlights of the WhatsApp Business App is that it gives your business a branded identity on WhatsApp in the form of a full-fledged business profile. On the other hand, the downside is that only one user is allowed to manage this account.
With a WhatsApp business account, you can send any amount of messages to your customers. All you require is their contact number. Any type of content can be sent just as you would on your personal WhatsApp chats. It can include images, videos, audio messages, etc. As long as the recipient does not block you, you are free to connect with them.
Its top features include quick replies, setting up automated responses while you are away, greeting messages, assigning labels to your customers and organising your chats, setting up a business profile and creating a product catalogue showcasing your products and services.
Let’s now take a look at how you can make a WhatsApp business account. Here is how you can go about it-
• Firstly make sure that WhatsApp is available in your region and for your mobile device
• Next, select a dedicated phone number that you want to use for your business profile
• You then have to download the WhatsApp Business App from the Google play store
• Once done, open the app and click on ‘Agree and Continue’
• Verify your business phone number
• Set up your business profile, add your business name, logo and business category
• Tap on the menu button and go to the profile settings where you can fill in all the details that you want your customers to see.
The WhatsApp Business API was rolled out to combat the limitations of the WhatsApp Business App. This is a more advanced WhatsApp business account that can be accessed and managed by different users on multiple devices and is built to help you grow at scale even on a global level.
Now if your business wants to take the WhatsApp Business API route, it’s best to work with Official WhatsApp Business Solution Providers and use their products such as interakt.
WhatsApp Business API comes loaded with features to help you go that extra mile and build engaging connections with your customers on the world's most popular messaging app. From being able to reach over 2 billion people worldwide to being able to leverage automation at scale - WhatsApp Business API is designed to supercharge your business.
WhatsApp Business API proves to be the most seamless option to reach out to users on WhatsApp. To get things rolling, reach out to a WhatsApp Business Solution Provider that suits your business goals. Finding the right solution provider can help you in more ways than one!
Sign up for interakt today and get access to WhatsApp Business API! At interakt, we let you get started for free with a 14-day free trial program - that’s right you can take the platform for a spin and explore the entire solution stack for FREE.