Prithu Homes was founded by Nitin Bansal to make the process of building a home transparent, efficient, and stress-free. From design to construction, the company delivers a personalised, high-quality experience for homeowners.

As the business expanded, managing growing customer interactions became a challenge. Traditional channels like phone calls, emails, and the standard WhatsApp Business App couldn’t keep up with the demand. While Prithu used Zoho CRM for lead management, the disconnect between communication and records created inefficiencies.