WhatsApp is exceptionally great as far as business platforms go, but to make the most out of it businesses need automation. And automation, requires you to have the finest of WhatsApp Business API solution providers out there.


If you have been using Wati.io for this, and are on the lookout for top Wati alternative, this post is for you.

What is Wati.io?

Owned by Clare.ai, Wati is a WhatsApp Business API solution Provider that has been one of the top choices for WhatsApp eCommerce for many brands.


Wati allows businesses to apply for the WhatsApp Business API through their platform and utilize features like their no-code required chatbot builders for automating customer responses, creating flows and a shared inbox for good team collaboration and providing customer support.



Some of the key strengths of Wati.io include:

• Enables sending out personalized WhatsApp broadcast campaigns to regularly engage and nurture customer relations.

• Allows you to build chatbots to provide responses to common customer queries, and create automated conversation flows.

Is WhatsApp Business API of Wati good?

Wati since its inception in 2020, has come to be a common solution used by many for the WhatsApp Business API. Wati helps businesses automate a lot of conversations on WhatsApp with different custom workflows that make tackling repetitive tasks less of a hassle.


But Wati has its own limitations, such as a restricted chatbot. And some users have reported that its automation capabilities are limited, especially for businesses that want to scale at a faster rate.


Top 2 Wati features in 2024

These are some of the key Wati features that brands find handy for WhatsApp Business.

• Broadcast bulk messages

Wati.io enables brands to carry out effective campaigns to existing customers and prospects with the WhatsApp broadcast feature. This feature is nothing but bulk messaging to multiple contacts directly through WhatsApp.


Wati.io offers the functionality of email marketing for WhatsApp and allows you to automate your broadcast messages for effective campaigns. Messages created in Wati.io are pre-approved and hence compliant with WhatsApp’s guidelines. You also have the option to send out on-brand personalized template messages to different contacts as well.

• Custom Notifications

The Wati.io custom notification feature is another major strength of the platform for WhatsApp eCommerce marketers. Users can send out timely alerts to customers and prospects in order to improve conversion. This feature can also help in better functioning within the team as team users who have been assigned to customers or contacts will be alerted about incoming messages.


You can share product restock alerts, cross-sell and send out recommendations based on the customers’ past purchases and interests, notify on discounts, sales and special offers and more. The custom notification feature is also reliable as a tool to ensure continuous communication between the users, teams and customers.

5 Limitations of Wati’s WhatsApp Business API

From customer reviews and experiences, here are the top limitations of Wati reported: 

1. Bugs and Lags

Many Wati users have reported facing many bugs and lagging within the platform. This can often get in the way of a seamless experience and if it’s a consistent issue, can ruin the overall effectiveness of the platform.

2. No sales-enabling tools

Wati has a lack of sales enablement tools that could be used to prompt customers into purchasing products/sales. This lack of features like payment, product sharing, and sales performance tracking can sometimes get in the way of closing deals and winning sales on WhatsApp.

3. Single channel support

Wati.io is a platform that’s completely dedicated to WhatsApp Business and WhatsApp Business alone. So if you are a business that provides support and engages customers through other platforms as well, you will need to purchase a CRM tool separately in order to enable multi-channel support and communication.

4. High pricing

Compared to many other WhatsApp Business API solution-providing platforms out there that offer similar, as well as additional features, Wati.io’s pricing leans towards the heavier side. While it may be the right choice for larger businesses who can afford it, the heftier price isn’t friendly or feasible for small businesses looking to grow by leveraging the WhatsApp Business API.

5. Not suited for scaling

Wati can only host a single WhatsApp Business account in each instance, so brands cannot connect additional numbers to the platform or unite communication across teams, stores etc. within the same platform as the business starts growing and scaling. This limits the business especially if they are planning to rapidly scale.


Top 3 Wati alternative in 2024 [Easy To Use + Cost Effective] 

When considering features in comparison and what more you can get access to, here are the top Wati alternative: 

1. Interakt

Interakt, with its highly affordable pricing and extremely capable functions, is one of the most compelling and dependable Wati alternatives for WhatsApp Business API. Its strong suite of features makes it a great choice from among its competitors. Interakt helps brands to not just market and automate but also sell using the WhatsApp API.


Interakt comes with a shared team inbox feature that also has agent performance analytics to even track the effectiveness of multiple agents on WhatsApp. The best part is that unlike many other tools Interakt is extremely easy to set up and use, because of its smart and simple interface.



• Interakt features a Chat GPT-powered chatbot that can be set up within minutes, enabling brands to automate customer support responses on WhatsApp.

• Brands can create custom workflows to automate routine tasks as well as other responsibilities like qualifying leads, collecting feedback etc. all on WhatsApp. Unanswered or unresolved queries are automatically routed to agents so as to ensure issue resolution and customer satisfaction.

• Interakt CRM integration with WhatsApp helps businesses better manage customers and provide support in a more streamlined manner.

• Users can utilize the AI-powered “Click to WhatsApp” ads or set up campaigns to re-engage and nurture existing customers.

• Interakt supports automated message templates and canned responses for swiftly replying to customers.



• As of now Interakt only supports WhatsApp and Instagram. 


2. DelightChat

DelightChat is an Omni channel help desk as well as a WhatsApp Marketing software designed for small and medium businesses to deliver efficient customer service through WhatsApp. This Wati alternative is built in such a way that customer support and issue resolution become extremely less taxing tasks.


DelightChat’s multi-channel support also allows businesses to streamline customer service experiences across all their support channels.




• DelighChat features an omnichannel inbox that enables you to manage multiple channels including WhatsApp, Facebook, emails, Instagram and Live Chat.

• Features a complete WhatsApp marketing suite, and WhatsApp broadcast messaging to customer lists using the API.

• Automated flows such as abandoned cart alerts, order confirmations, delivery updates, COD verification etc.

• Respond to queries and collaborate with the team from a single screen, saving time and increasing output.

• Shared inbox feature that enables better team collaboration. 



• Integrates only with Shopify.

• The pricing is expensive for growing small-sized businesses.

• The chatbot builder is basic.

• There is no support for Click to WhatsApp ads.

• Lacks deep customer segmentation features.

3. Gupshup

Gupshup has come a long way and turned into one of the leading conversational engagement platforms out there. Gupshup’s WhatsApp API enables brands to engage customers across their business journey in real time while adhering to WhatsApp’s compliance rules. Gupshup is used by both large and small-scale businesses for creating and enhancing conversational experiences.



•Extremely easy to use and simple and has a smart user interface.

• “Click-to-chat” ads for acquiring quality leads and engaging them better.

• Send diverse types of promotions, offers, alerts etc.

• Easily set up highly performing campaigns.

• Share interactive single and multi-product messages to showcase what you have in store.

• Chatbot automation to handle routine tasks and provide instant customer support.



• Lack of a good dashboard to track your list.

• Does not have insights such as customer behavior, reports and blocks to assist marketers.


For those who are on the lookout for a reliable and competent WhatsApp Business API solution provider and an affordable Wati alternative, Interakt is a practical choice to go for.

Interakt houses a diverse and highly efficient suite of tools and features and is designed to scale with your business. This in effect makes the platform an ideal candidate if long-term growth is where your sights are set towards.


Thinking of getting Interakt?