How Paushtikk Switch Scaled Subscription Renewals by 30% and Tripled Festive Sales Using Interakt’s WhatsApp Business API
The onboarding was incredibly fast – we were live within three hours of inquiry. The Interakt team trained our staff thoroughly, helped set up automation flows, and offered proactive support during the first few weeks. It felt seamless and empowering.
Co-founder, Paushtikk Switch
Founded in 2021, Paushtikk Switch is a health-focused food brand built on a simple belief — healthy eating shouldn’t mean compromising on taste. Co-founder Peter started the brand to help busy professionals access nutritious, delicious meals that fit into their daily lives.
Initially, the team at Paushtikk Switch managed everything manually, from taking orders and interacting with customers to coordinating deliveries via WhatsApp. Those early WhatsApp conversations helped them understand what their customers truly wanted: convenience, personalization, and consistency.
The brand grew steadily through WhatsApp groups, Instagram promotions, and platforms like Zomato and Swiggy, but as subscriptions expanded, managing communication became increasingly challenging.
As orders grew, Paushtikk Switch found itself struggling to keep up with customer communication on the regular WhatsApp app.
The team realized that while WhatsApp was where their customers were most active, they had outgrown the basic setup. They needed a scalable solution that could support automation, enable team collaboration, and still maintain a personal touch in every interaction.
That’s when the team turned to Interakt’s WhatsApp Business API, a platform purpose-built to manage customer engagement, automate key workflows, and power sales conversations at scale.
With Interakt’s WhatsApp Business Platform, Paushtikk Switch integrated every customer touchpoint – from order confirmation to renewal – into a single, unified system.
“Interakt helped us move from chaos to clarity,” says Peter. “We automated the routine, but still stayed human in our responses.”
Here’s how they transformed communication using WhatsApp Automation for Subscription Businesses:
Beyond automation, Paushtikk Switch now uses a full suite of Interakt’s WhatsApp CRM tools to streamline communication, sales, and support:
The team shared that everything has now become measurable, they can identify what’s working, refine their approach, and improve customer satisfaction week after week.
Implementing Interakt’s WhatsApp Business API for Subscription Brands helped Paushtikk Switch turn conversations into conversions:
These results prove how WhatsApp Marketing for Subscription Businesses can deliver meaningful ROI when backed by the right automation and analytics.
Within days, the team was confidently handling customer chats, running campaigns, and tracking performance, all from a single dashboard.
Paushtikk Switch’s next focus is to integrate AI-powered agents via Interakt to deliver instant, intelligent customer support on WhatsApp.
“AI agents will help us resolve queries instantly while maintaining personalization — the same friendly tone that customers love,” Peter shares.
His advice for other founders:
“Your customers are already on WhatsApp — meet them there. Automate smartly, stay consistent, and focus on relationships, not just transactions. Interakt helped us scale with empathy and structure.
Paushtikk Switch’s success story demonstrates how food and subscription-based businesses can achieve sustainable growth using WhatsApp Business API. By automating renewals, streamlining communication, and running personalized marketing campaigns, the brand saw measurable gains in retention, revenue, and customer satisfaction. With Interakt, WhatsApp became more than a messaging channel — it became a growth engine for engagement and loyalty.
Join fast-growing brands like Paushtikk Switch using Interakt’s WhatsApp Business Platform to automate marketing, improve retention, and engage customers at scale.
