Powering India’s First Guilt-Free Dessert Chain on WhatsApp
Founder, MonkMagic
Monk Magic is India’s first guilt-free desserts chain — reimagining indulgence through ice creams, brownies, cheesecakes, and waffles, all sweetened with monk fruit instead of sugar. With zero calories, zero glycemic index, and no aftertaste, Monk Magic offers the perfect replacement for traditional sugary desserts.
Founded by Nikunj Bhubna, the brand currently operates multiple retail outlets across Mumbai and is also listed on Swiggy and Zomato.
While Monk Magic saw steady traction through retail and food aggregators, the brand wanted to tap into an untapped market – corporate employees looking for post-lunch dessert cravings.
However, fulfilling small, impulse orders through delivery aggregators came with challenges:
Nikunj and his team wanted a faster, smoother way to onboard and serve customers directly, without making them download another app or pay high delivery fees.
That’s when Monk Magic turned to Interakt’s WhatsApp Business Platform.
Instead of relying on third-party aggregators, the brand built a complete quick commerce experience on WhatsApp – where customers could browse the dessert catalog, place an order, and even share their location directly in chat.
Here’s how Monk Magic leveraged Interakt’s WhatsApp features:
Within just six weeks of launching, Monk Magic had distributed over 5,000 free trials via WhatsApp, with a 12% conversion rate into paying customers, achieved without any major marketing spend.
Nikunj recalls a standout moment during setup:
I reached out to an Interakt salesperson on a Friday evening around 6 PM when I was struggling to set up my Meta Business Suite. While other providers quoted weeks and lakhs of rupees, the Interakt team stayed with me for two hours that evening — and by Monday, everything was up and running. My entire team was amazed by their responsiveness and support
The entire onboarding process was completed within three days, helping MonkMagic go live faster than expected.
From solving small-order delivery challenges to driving high-intent conversions, Monk Magic’s success shows how WhatsApp can become a complete sales channel when powered by Interakt. With intuitive workflows, startup-friendly pricing, and a support team that truly partners in your growth, Interakt helps businesses of all sizes bring commerce, conversations, and conversions together in one chat.
Transform your customer experience with Interakt — start your free trial today
