How Dealzy Re-engaged Inactive Users with WhatsApp & Boosted Reactivations by 11.46%
Associate - Growth & Marketing, Dealzy
Dealzy is a smart savings platform that helps users save up to 13% instantly on leading brands through discounted gift cards. Built on a strong SEO-first foundation, Dealzy quickly became a trusted destination for savvy shoppers looking to maximize their savings online.
With Google driving nearly 86% of their total website traffic, organic acquisition became Dealzy’s strongest growth lever. However, as the audience expanded, the focus naturally shifted towards retention and reactivation, bringing users back after their first purchase.
While traffic and new user acquisition were strong, many users became inactive after their first purchase.
Traditional reactivation channels like email and push notifications weren’t delivering. CTR from email campaigns hovered below 5%, and reactivation rates remained low — making it difficult to re-engage users effectively.
The team needed a direct, personal, and high-engagement channel that could cut through the noise and bring users back into the Dealzy experience.
Dealzy turned to Interakt while exploring WhatsApp automation platforms that could handle segmentation, personalization, and performance tracking effortlessly.
Interakt stood out for its:
Within 48 hours, the Dealzy team was onboarded and ready to launch their first WhatsApp reactivation campaigns.
Using Interakt, Dealzy created personalized reactivation campaigns for users inactive for 30 to 90 days, segmenting audiences by brand and category preferences.
These campaigns acted as a gentle reminder, like “ringing a bell”, to alert users about new offers, brand sales, or limited-time discounts they might have missed.
WhatsApp quickly became one of Dealzy’s most impactful retention channels.
Here’s what they achieved with Interakt:
By using WhatsApp to communicate timely and relevant offers, Dealzy successfully re-engaged dormant users and turned them into repeat buyers.
The onboarding process was seamless and quick, and the platform’s intuitive interface made campaign setup and tracking effortless.
With easy automation, category-wise segmentation, and clear analytics dashboards, WhatsApp soon became a core part of Dealzy’s retention and engagement strategy.
Dealzy’s success with Interakt shows how brands can turn one-time users into repeat customers with WhatsApp reactivation campaigns.
If you want to boost engagement and drive repeat purchases, just like Dealzy —
