How Sprinlocks Streamlined B2B Orders and Customer Communication with Interakt
Sales, Sprinlocks Manufacturing
Sprinlocks, founded in late 2023, offers stand-up zipper pouches and flexible packaging with a low minimum order quantity (MOQ), reduced from 500 to 100 pieces, making packaging accessible for smaller brands.
Sprinlocks offers multiple categories of stand-up zipper pouches across 8 different sizes, targeting growing D2C and small businesses.
When Sprinlocks started targeting small and medium businesses, customer communication and order handling became complex.
Initially, the team relied on regular WhatsApp, where:
As inquiries increased, it became difficult to manage conversations, track orders, and follow up with customers efficiently.
The team needed:
Sprinlocks implemented WhatsApp automation and CRM using Interakt, which helped automate their customer communication and sales workflows.
They set up:
This significantly reduced manual work and improved response time.
1. Automated Customer Support & Product Information
Whenever a customer messages on WhatsApp:
2. Order Updates & Notifications
When a customer places an order:
This improved transparency and reduced customer queries about order status.
3. One-Time Campaigns for Announcements
Sprinlocks ran one-time campaigns to inform customers about:
They later converted these into ongoing campaigns to continuously engage customers.
4. Sample Follow-Up Automation (Retention Workflow)
Sprinlocks sends free samples to potential customers.
They created an automated workflow:
This helped improve conversion from samples to orders.
5. Lead & Chat Distribution Among Sales Team
Sprinlocks integrated their system with Tally CRM and IVR system, and also distributed WhatsApp chats between two sales team members 50-50, ensuring:
After implementing WhatsApp automation and campaigns:
Sprinlocks & Sprinlocks were able to:
One key learning from their journey was that automation platforms are extremely useful for growing businesses, especially when moving from offline to digital operations.
Another important insight was that:
For Sprinlocks, moving from manual WhatsApp communication to automated workflows helped them scale their operations, improve customer communication, and manage leads and orders more efficiently.
Today, WhatsApp automation plays a key role in:
Automation has helped them transition from a manual offline business to a more structured, scalable, and efficient digital sales process.