How Hira Holovision Built an AI-Powered Sales Engine on WhatsApp with Interakt
Interakt has become the engine that connects our marketing, customer engagement, and CRM, automating our entire customer journey on WhatsApp and allowing us to scale without sacrificing the quality of our customer experience.
Director, Hira Holovision
Hira Holovision is one of India’s leading manufacturers and exporters of holographic security solutions. The company specializes in holographic labels, void labels, QR code holograms, tamper-evident packaging, mobile camera lens protector labels, and anti-counterfeiting solutions for industries including pharmaceuticals, FMCG, electronics, and consumer goods.
Because every order is highly customized, customers typically engage in multiple conversations before making a purchase—sharing specifications, requesting samples, discussing pricing, and evaluating security requirements.
As WhatsApp became the preferred communication channel for customers, Hira Holovision needed a smarter way to manage these conversations at scale.
As customer inquiries increased, the team found themselves spending significant time on repetitive tasks such as:
These manual processes slowed response times, created unnecessary administrative work, and made it difficult to scale customer communication without hiring more people.
The team wanted a solution that could automate repetitive conversations while keeping customer interactions personal and organized.
After evaluating multiple WhatsApp Business platforms, Hira Holovision selected Interakt in 2023 because it offered everything they needed in one platform:
The ability to automate customer engagement while keeping their CRM updated automatically became a key deciding factor.
Today, Interakt powers nearly every stage of Hira Holovision’s customer communication.
Customers beginning a conversation on WhatsApp are instantly greeted by Interakt’s WhatsApp AI Agent.
The AI understands customer requirements and answers common questions about:
Instead of waiting hours for a response, customers receive relevant information immediately.
Once a customer expresses interest, Workflow Journeys automatically guide them through the next steps.
The workflows:
Only high-intent prospects are forwarded to the sales team, allowing them to focus on conversations that are most likely to convert.
One of the biggest operational improvements came through the Interakt–Kylas CRM integration.
Previously, sales representatives manually copied lead information from WhatsApp into the CRM.
Today, every qualified WhatsApp conversation automatically creates a lead inside Kylas with all relevant customer information.
This eliminates duplicate work while giving the sales team complete visibility into every customer interaction.
Beyond customer support, Hira Holovision also uses Interakt to nurture prospects through targeted WhatsApp campaigns.
The team regularly sends:
Compared to traditional email campaigns, WhatsApp delivers significantly higher engagement because customers can immediately respond, ask questions, or continue the conversation from the same message.
Today, Interakt automates nearly every repetitive step of the customer journey, including:
Instead of spending time on administrative work, the sales team now focuses on building relationships and closing deals.
Since implementing Interakt, Hira Holovision has transformed how it engages customers on WhatsApp.
Key improvements include:
By automating repetitive work, the business has been able to scale customer communication without sacrificing the personalized experience customers expect.
Having used Interakt since 2023, Hira Holovision continues to expand its automation strategy.
With AI Agents handling routine conversations, Workflow Journeys managing customer engagement, WhatsApp campaigns driving marketing, and Kylas CRM keeping sales organized, the company has built a scalable communication system that supports long-term growth.
Instead of adding operational complexity as the business grows, Hira Holovision now scales customer communication through intelligent automation.
Whether you’re managing product inquiries, qualifying leads, running WhatsApp campaigns, or syncing customer data with your CRM, Interakt helps you automate every stage of the customer journey—all from WhatsApp.
Book a demo and see how Interakt can help your business grow.