Ask a small business owner what they do, and you’ll get a pause before the answer.
Because the honest job title doesn’t really exist. It’s something closer to: founder, marketer, customer service rep, whoever they needed to be that day.
Nobody signed up to run five departments alone. But it’s the reality for many.
That’s why we built SOLO.
What Is SOLO?
SOLO is an AI-powered growth platform built to give solopreneurs and small businesses the team they can’t hire yet: two AI teammates who handle the everyday, repetitive work of running and growing a business.
Tara, AI Marketing Team-Mate
She learns your brand, plans your content calendar, creates posts and reels, and runs your Meta Ads.
Ved, AI Customer Support Team-Mate
He replies to every customer query, follows up with interested leads, and helps close the sale.
Built on Real Experience (and Recognized for It)
SOLO is built by Interakt, a product by Jio Haptik, whose 13-year domain expertise in conversational and voice AI has made it the backbone of the world’s largest enterprises.
That depth of experience in how customers talk to businesses has shaped the development of SOLO for solopreneurs and small teams.
Since launch, SOLO has been featured across India’s leading business publications – The Economic Times, The Times of India, Financial Express, YourStory, Analytics India Magazine, Inshorts, and others. The message is the same: AI is finally giving small businesses access to capabilities that were reserved for companies with bigger teams and budgets.
Why SOLO Matters to Every Small Business
Hiring a marketer, a salesperson, and a support person is a real cost that small businesses simply can’t afford early in their journeys, especially when every rupee or dollar goes back into the business itself.
So the work doesn’t disappear. It just piles onto one person, and something usually gives: a post that doesn’t go up this week, a message that gets answered a day late, a lead that goes cold because there wasn’t time to follow up.
The frustrating part is that none of this is a sign your business isn’t working. It’s a sign you’re doing the work of three or four roles, with none getting your full attention.
Most business owners try to patch it together before something like SOLO exists in their world:
- A design tool for content
- A post scheduling tool
- Reminders on the phone for lead follow-up
- Maybe a freelancer for a few hours a month
It works, for a while.
But juggling five different tools and remembering to use them becomes its own full-time job.
And the moment you get busy with the business itself, the first thing to slip is usually marketing and follow-ups – which actually bring in the next customer.
What SOLO Takes Off Your Plate
It connects to where your business already lives
SOLO connects directly to your Facebook, Instagram, and WhatsApp, putting each channel to work.
Tara uses Facebook and Instagram to plan and publish your content, and run your Meta Ads.
Ved stays on top of every customer conversation happening on WhatsApp and Instagram.
It answers, follows up, and helps close the sale
Every inquiry gets an instant reply, in your brand’s voice, on WhatsApp or Instagram.
Every interested lead gets a quick follow-up, so the conversation doesn’t die out. Ved sees it through until the sale closes.
It learns your business
SOLO builds its understanding of your brand from your Instagram, your website, and your product images. So from day one, it sounds and looks like you, not a generic template. You stay in the loop the whole time.
SOLO asks for your approval before anything goes live from your business accounts, so nothing is posted or sent without your say.
Built for Businesses Like Yours
Sell products on Instagram. Run a salon or a clinic. Work with clients as a freelancer or consultant. Coach people one-on-one.
Whatever your business, if you’re finding and talking to customers online, SOLO works the same way: keeping your marketing consistent, and making sure no customer is ever left waiting.
Because… Every Business Needs a Team
That’s not a promise for someday.
It’s already playing out. One approved post, one resolved query, one closed lead at a time, for the solopreneurs, homepreneurs, and small business owners using SOLO right now.
Small businesses have always had to do more with less. SOLO doesn’t change what your business is about but how much of the day-to-day you have to carry alone.
You run the business. SOLO helps you grow it.
