Your team can’t reply 24/7? WhatsApp AI Agents Can [Learn more]

Demo
Login
Start Free Trial

Case Study

How Amrat Timber Company Streamlined Sales & Support with Interakt

Industry
Timber and Woodworking manufacturing

Use Case
Customer Engagement, Lead Management, Sales

Winning Features

  • Automated Workflows
  • Auto-Chat Assignment
  • WhatsApp Notifications
Since partnering with Interakt, our entire approach to customer communication and sales has transformed. Whether it’s timber orders or tool inquiries, everything now flows through one centralized WhatsApp system. The onboarding was smooth, and the platform’s intuitive design made it easy for our team to adopt. Most importantly, we’re now focusing less on repetitive tasks and more on growing the business.
Picture of Harshad Patel

Harshad Patel

Founder

40%
Reduction in manual follow-ups
30%
Increase in WhatsApp-driven sales

Like what you see? Share it with a friend

Linkedin Twitter Facebook

Table of Contents

About the Brand

Amrat Timber Company (ATC) is a one-stop solution for premium timber products and industrial-grade tools, serving both B2B and B2C customers across India. From builders and contractors to furniture manufacturers and DIY enthusiasts, ATC caters to a wide range of clientele with quality, reliability, and exceptional service.

 

By combining raw and processed timber with a full range of tools and machinery, ATC operates on a hybrid business model,  positioning itself as a complete construction and woodworking partner under one roof.

The Challenges

As ATC scaled its operations, its traditional systems struggled to keep pace:
  • Lead Management: Customer inquiries poured in from IndiaMART, WhatsApp, and calls, but without a CRM, tracking and qualifying leads were inconsistent.
  • Customer Engagement:Conversations were reactive and not personalized, with no segmentation between timber buyers, tool buyers, or hybrid customers.
  • Support Inefficiencies:Queries across WhatsApp, calls, and emails were scattered, leading to slow response times and unresolved complaints.
  • Manual Operations:Quotations, order updates, and catalog sharing were all done manually, consuming time and resources.
  • Fragmented Communication:Multiple apps and spreadsheets created silos, making reporting and decision-making difficult.
The result? Missed opportunities, longer turnaround times, and limited scalability.

Why Interakt

The turning point came when ATC discovered Interakt during a digital transformation webinar for SMEs. The team was particularly drawn to Click-to-WhatsApp Ads, which offered a direct way to drive high-intent customer conversations for timber orders and tool bundles.

 

What sealed the deal was Interakt’s promise of a centralized WhatsApp-based CRM that could unify sales, support, and engagement, all in one place.

Solution & Implementation

With Interakt, ATC automated its communication workflows and brought its customer engagement under one roof. Key features that made an impact:

  • Shared Team Inbox – Unified all WhatsApp conversations into a single dashboard, enabling faster, more accountable responses.
  • Auto-Chat Assignment – Automatically routed timber queries to one team and tool-related queries to another, ensuring relevance and speed.
  • Click-to-WhatsApp Ads – Ran targeted campaigns that converted interested prospects into WhatsApp chats, driving higher-quality leads.
  • WhatsApp Notifications – Automated order confirmations, delivery updates, and payment reminders to improve transparency.
  • WhatsApp Commerce – Built a product catalog for timber grades and tool kits, enabling customers to browse and place orders directly on WhatsApp.
  • Automated Workflows – Set up lead qualification, follow-ups, and cart recovery automations, ensuring no opportunity was lost.

Results with Interakt

The impact of Interakt was immediate and measurable:

  • 35% increase in WhatsApp-driven sales —fueled by Click-to-WhatsApp Ads and catalog browsing.
  • 28% improvement in cart recovery ratewithin the first 2 months of automation.
  • 150+ support queries resolved per weekwith faster response times and higher satisfaction.
  • 40% reduction in manual follow-upsthanks to automated workflows and notifications.

Key Takeaways for Business Owners

  • Don’t delay automation — even small workflows like order updates and FAQs can save hours.
  • Use Click-to-WhatsApp Ads to drive high-intent buyers directly into conversations.
  • Segment your audience for personalized engagement that builds trust.
  • A unified WhatsApp CRM like Interakt isn’t just a tool — it’s a growth enabler.
Schedule an interakt Demo Now

Get Started with Interakt Today

  • Engage & Re-engage Prospects
  • Drive Sales
  • Deliver higher CSAT
  • Support at Scale
Try Interakt for Free

Interakt

Resources

Why Interakt

India | Singapore | Indonesia | Brazil | UAE | Philippines | Africa
Copyright© Jio Haptik Technologies Limited 2025. All rights reserved.
Whatsapp
Join our WhatsApp channel to stay updated

Interakt

Resources

Why Interakt

India | Singapore | Indonesia | Brazil | UAE | Philippines | Africa
Copyright© Jio Haptik Technologies Limited 2024. All rights reserved.
Whatsapp
Join our WhatsApp channel to stay updated

Interakt

Resources

India | Singapore | Indonesia | Brazil | UAE | Philippines | Africa
Copyright© Jio Haptik Technologies Limited 2024. All rights reserved.
Whatsapp