How iShots Life Is Building a High-Conversion Customer Journey on WhatsApp with Interakt
Interakt has helped us turn customer conversations into repeat sales. From instant support to personalized marketing and customer retention, WhatsApp has become one of our most effective growth channels.
CRM Lead, Drink Delulu
In the fast-growing world of functional foods, standing out isn’t just about creating healthier products. it’s about creating a brand customers genuinely connect with.
iShots Life is a functional food and beverage company making everyday wellness more exciting, accessible, and relevant. Under its umbrella sits Delulu, a Gen Z-focused brand built for consumers looking for energy, focus, mood support, and better-for-you snacking—without compromising on taste or personality.
Instead of relying on traditional health messaging, Delulu combines science with pop culture to make wellness fun, relatable, and engaging.
As the brand rapidly grew, so did customer conversations across multiple channels, making it increasingly difficult to maintain the fast, personalized experience customers expected.
Before Interakt, customer communication was largely managed manually across WhatsApp, Instagram DMs, and email.
As order volumes and customer queries increased, the team started facing challenges such as:
The team needed a scalable solution that could automate repetitive conversations while helping drive customer engagement and repeat sales.
For Delulu, the decision was simple.
Their customers already lived on WhatsApp.
Compared to traditional channels like email, WhatsApp offered:
Rather than asking customers to move elsewhere, Delulu decided to meet them where they already were.
Using Interakt, Delulu built an automated customer engagement engine on WhatsApp that supports customers throughout their buying journey—from answering questions to bringing customers back for repeat purchases.
One of the first areas Delulu automated was customer support.
Using Interakt’s automation capabilities, the team now instantly handles common customer queries such as:
Instead of waiting for manual responses, customers receive instant assistance, leading to a significantly better buying experience while reducing the support team’s workload.
Customer Example
A customer looking for product information or checking an order status can now receive an instant response on WhatsApp without waiting for an agent.
Customer communication doesn’t stop after the first purchase.
Delulu actively uses WhatsApp Broadcasts to stay connected with customers through:
Because customers naturally engage on WhatsApp, campaigns see stronger engagement compared to traditional communication channels.
One of Delulu’s biggest focus areas has been improving customer retention.
By integrating Shopify with Interakt, the team is building automated journeys that help recover otherwise lost revenue.
These include:
Rather than manually following up with every customer, these journeys run automatically, helping convert more shoppers into paying customers.
Customer acquisition is important, but customer retention is even more valuable.
Using targeted WhatsApp campaigns, Delulu regularly reconnects with customers who haven’t purchased in a while through:
These campaigns help strengthen customer relationships while encouraging repeat purchases and long-term loyalty.
Since implementing Interakt, Delulu has been able to streamline customer engagement while improving operational efficiency.
Some of the business outcomes include:
1. 18% WhatsApp Campaign CTR
2. 24% increase in repeat purchases
3. 82% reduction in response time
4. ₹15L+ revenue generated through WhatsApp campaigns
5. 19% abandoned cart recovery rate
As Delulu continues to grow, customer conversations continue growing alongside it.
Instead of expanding customer support proportionally, Interakt allows the team to automate repetitive conversations while keeping customer engagement personal.
With automation, broadcasts, and Shopify-powered customer journeys working together, Delulu can engage thousands of customers without significantly increasing operational effort.
For the Delulu team, Interakt has become much more than a messaging platform.
Its easy setup, user-friendly interface, reliable automation, and seamless Shopify integration have helped transform WhatsApp into one of their most effective customer engagement channels.
“Your customers are already on WhatsApp. If you’re not engaging them there, you’re missing one of the most effective opportunities to build relationships, drive repeat purchases, and scale customer communication through automation.”
As Delulu continues expanding its product portfolio and customer base, WhatsApp remains central to its customer engagement strategy.
With Interakt powering automation, broadcasts, and customer lifecycle journeys, the brand is well-positioned to build stronger customer relationships while driving sustainable growth.
