How Eatoes Simplifies Customer Communication on WhatsApp for F&B Businesses with Interakt
Eatoes is a technology company providing a comprehensive suite of digital solutions for the food and beverage (F&B) sector. Their offerings include the WhatsApp Business API, Google Table Reservation integration, and a Digital Menu system. By combining these tools, Eatoes enables F&B businesses to enhance customer engagement, streamline day-to-day operations, and drive overall efficiency, all through a single, cohesive platform.
The F&B industry contributes nearly 3% to India’s GDP, yet many businesses operate without in-house tech teams or dedicated product development capabilities. This often leads them to rely on multiple third-party tools for billing, inventory management, reservations, customer data, and marketing. With numerous solutions available, selecting, integrating, and managing them in a streamlined manner becomes a significant challenge.
F&B businesses face several hurdles in effectively engaging with their customers:
These challenges hinder both operational efficiency and revenue growth.
Eatoes chose to integrate Interakt’s WhatsApp Business API because of its user-friendly interface, reliable performance, and seamless integration capabilities. The intuitive platform allows F&B businesses to quickly adopt WhatsApp as a primary communication channel without extensive technical knowledge.
Additionally, Eatoes highlighted the exceptional support and responsiveness of the Interakt team as a key factor in their decision to partner. This combination ensures that even small and offline-first businesses can leverage WhatsApp to engage their customers effectively.
The integration simplifies WhatsApp adoption for F&B businesses in several ways:
F&B businesses using the WhatsApp integration through Eatoes typically employ it for:
The results speak for themselves. One of Eatoes restaurant partners saw the following results:
Key Metrics:
ROI: ~900%
Beyond direct conversions, the remaining 3,960 recipients are reminded of the restaurant — boosting brand recall and maintaining top-of-mind presence.
In short, the integration delivers:
Eatoes sees strong adoption of WhatsApp Business API among F&B businesses, especially for improving customer interaction. However, most WhatsApp features are optimized for online or e-commerce businesses. There is significant potential to further customize the platform for offline-first industries, where interactions are largely in-person and relationship-driven.
Eatoes plans to bridge this gap by tailoring WhatsApp-based solutions specifically for F&B businesses, enabling seamless management of reservations, digital menus, and customer communications – all within a single, familiar interface.
By integrating Interakt with Eatoes, F&B businesses gain an easy-to-use, powerful tool to connect with their customers. This partnership not only drives revenue but also strengthens customer relationships and enhances brand recall, proving that even small investments in digital communication can deliver high-impact results.
