How Ispahani Tea Boosted Conversions to 50% Using Interakt’s WhatsApp Business Platform
Head Developer, Ispahani Tea
Ispahani Tea is one of India’s most trusted and longstanding tea brands, rooted in a legacy that dates back to 1964. The brand was born from the vision of Late Iqbal Husain, then the owner of Shabbir Medical Hall, Hyderabad’s oldest pharmacy. After spending countless nights serving customers, tea became his constant companion.
During a visit to Kolkata, he brought back premium tea blends as gifts for respected doctors, a cherished Hyderabadi tradition. The exceptional taste of the blend sparked unexpected demand, leading to the founding of Ispahani Tea, named after the Assam estate where the tea was sourced.
Today, Ispahani Tea offers a wide range of premium blends: from black, green, and white tea to unique flavored varieties.
While the brand maintained a website, most customer queries, product discussions, and purchases naturally took place on regular WhatsApp, indicating a strong preference for conversational commerce.
Despite having an online presence, Ispahani Tea struggled with:
The team realized that forcing customers to transact on the website was counterproductive. Instead, they decided to sell on the platform their audience already trusted, WhatsApp.
This led to the decision to integrate the WhatsApp Business API through Interakt.
Customers were already:
…all via regular WhatsApp chats.
Shifting to WhatsApp Business API enabled Ispahani Tea to offer a faster, structured, and guided buying experience, fully aligned with customer behavior.
Ispahani Tea automated the lead qualification process, ensuring customers received instant responses while reducing manual follow-up efforts significantly.
The chatbot handled common FAQs like pricing, variants, delivery timelines, and recommendations, giving customers quick answers and better product navigation.
Catalog browsing became seamless within WhatsApp itself, allowing customers to view, compare, and select products without leaving the chat.
By moving their customer journey from the website to WhatsApp, Ispahani Tea saw conversions soar: rising from 5–10% before Interakt to 40–50% after adopting the WhatsApp Business API.
By leaning into customer behavior and embracing WhatsApp as their primary sales and communication channel, Ispahani Tea unlocked new revenue opportunities and improved conversion rates.
Interakt helped them build a streamlined, automated, and conversational buying experience — right inside WhatsApp.