How Kamal Narnoli Jewellers Scaled Dealer Communication & Engagement on WhatsApp with Interakt
Founder, Kamal Narnoli Jewellers
Kamal Narnoli Jewellers (KNJ) is a trusted name in the Indian jewellery ecosystem, backed by over 35 years of experience in jewellery retail and manufacturing. Founded by Kamal Varma, KNJ built its reputation on strong relationships, consistent quality, and credibility within the trade.
Starting with word-of-mouth referrals and trade shows as its primary growth channels, KNJ steadily expanded its presence across India. Today, the brand supports jewellers nationwide with lightweight gold jewellery designs, while increasingly leveraging digital channels to strengthen dealer relationships and scale operations efficiently.
As KNJ’s dealer network grew, so did the complexity of business communication.
The team faced multiple challenges:
While WhatsApp was already the preferred channel for dealers, relying on manual chats made it difficult to scale efficiently without increasing manpower.
KNJ needed a solution that could:
KNJ chose to formalise WhatsApp as a core business channel by adopting the WhatsApp Business API.
The goal was simple:
WhatsApp Business API provided the foundation—but KNJ needed the right platform to make it work seamlessly at scale.
KNJ partnered with Interakt to bring structure, automation, and consistency to its WhatsApp communication.
Interakt helped KNJ:
1. WhatsApp Broadcasts
KNJ used WhatsApp Broadcasts to standardise critical communication, such as:
Templates ensured messages were:
2. WhatsApp Marketing Automation
With Interakt Campaigns, KNJ was able to:
This removed the need for manual messaging and ensured no dealer was missed.
After adopting WhatsApp as a structured communication channel with Interakt, KNJ saw clear and measurable business outcomes:
Interakt helped KNJ scale operations efficiently while continuing to deliver the personalised experience their dealer network values.
Post-onboarding, KNJ’s experience with Interakt has been smooth, practical, and impact-driven.
Interakt enabled KNJ to bring structure, automation, and consistency to WhatsApp communication, making it possible to scale operations without losing the personal touch that defines their brand.
Discover how Interakt helps businesses streamline communication, automate engagement, and drive growth on WhatsApp — without losing the human touch.