...

Case Study

Driving Ayurvedic Wellness Sales with WhatsApp & Interakt

Industry
D2C

Use Case
Order Updates,
customer engagement,
team collaboration

Winning Features

For startups and growing businesses, WhatsApp is a powerful channel. Platforms like Interakt help streamline communication, build trust, and drive sales efficiently.

Rajani Gattu

Founder, Navavedam Wellness

Like what you see? Share it with a friend

Table of Contents

About the Brand

Navavedam Wellness is an Ayurvedic wellness brand rooted in traditional, natural remedies and formulations. Built on the principles of authenticity and holistic health, the brand offers wellness products that resonate with customers seeking trusted, time-tested Ayurvedic solutions.

 

From the very beginning, Navavedam Wellness focused on creating a strong digital presence while maintaining a personal connection with customers, a balance that became central to its growth story.

Early Journey & Growth Channels

In the early stages, Navavedam Wellness relied on:

As customer inquiries increased, WhatsApp quickly became the most critical touchpoint for conversations, trust-building, and conversions.

Key Challenges

As the business scaled, Navavedam Wellness faced a few core challenges:

Traditional channels like email were slower and less effective. The brand needed a more immediate, personal, and reliable communication channel.

Why WhatsApp?

WhatsApp emerged as the ideal solution because:

To scale WhatsApp communication without losing the personal touch, Navavedam Wellness partnered with Interakt.

How Interakt Helped

Key Interakt Features That Drove Impact

Automated WhatsApp Notifications

 

Navavedam Wellness automated critical customer touchpoints such as:

This significantly reduced manual effort while enhancing transparency and improving the customer experience.

Broadcast Campaigns

 

Using WhatsApp broadcast campaigns, the brand was able to:

Quick Replies & Shared Team Inbox

 

Quick replies and a shared team inbox enabled the support team to:

Customer Segmentation & Catalog Sharing

 

With customer segmentation and catalog sharing, Navavedam Wellness delivered more relevant conversations, helping customers discover the right products effortlessly.

Business Impact & Results

By shifting key customer conversations to WhatsApp using Interakt, Navavedam Wellness achieved:

WhatsApp became not just a support channel, but a powerful revenue and retention driver.

Experience with Interakt

The onboarding experience with Interakt was smooth and straightforward. The platform was easy to use, and the support team helped set up workflows quickly.

 

Navavedam Wellness’s journey highlights how leveraging WhatsApp with the right platform can transform customer conversations into meaningful business growth.

Want to Grow Your Business on WhatsApp?

Discover how Interakt helps D2C and wellness brands automate conversations, engage customers, and drive sales, all on WhatsApp.