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How Popcorn Infotech witnessed a 75% increase in customer engagement with interakt’s WhatsApp Business API solution

In conversation with Pooja Jhunjhunwala, Director, Popcorn Infotech
“Using interakt, reaching out to the audience has become an extremely easy job for us. Our reach-out to the audience on WhatsApp, versus a regular call or SMS has increased by 75%. interakt has worked in our favour and the returns have been good, beyond our expectations.”

- Pooja Jhunjhunwala, Director, Popcorn Infotech

Meet Popcorn Infotech

Popcorn Infotech was started when GST was launched in 2017. Back then, many taxpayers were facing compliance issues that involved high costs, lack of knowledge about the procedures and the need for professional guidance to be in line with the new regime. 

Popcorn Infotech set up a network of retail outlets across India with an aim to offer a suite of services to power citizens in the B2B and B2C sectors. Their wide range of offerings includes tax compliance, financial services, retail services and assistance in government registrations.

Pooja shared that the company has witnessed steady growth over the years. Today, they serve over 1,00,000 customers via a network of over 5000+ retail centres across India. With the pandemic costing many people their jobs and driving them to start their own ventures, Popcorn Infotech saw an increase in demand for their services in the last few months.

Their Goals

With WhatsApp quickly replacing other forms of communication like SMS, Pooja and her team were sure they wanted to leverage WhatsApp as a centralized communication channel to drive their customer engagement.

Their goals in moving to a WhatsApp business solution were:

  • Provide customers a platform where they can readily share and consume information
  • Tap into a user-friendly channel for their customer base in tier 3 and 4 cities
  • Help end-customers to access everything they need on their phone with adequate data security and privacy in place

Their Solution

Pooja and her team came across interakt while on the lookout for an easy-to-use WhatsApp business solution. Pooja recalls that interakt has always been extremely user-friendly with regular modifications and new versions being implemented over time. 

The constant support and timely updates from interakt have been beneficial in ensuring a smooth workflow.

“interakt is very well-managed! The systems are constantly developing with new versions being implemented. interakt is being made user-friendly all the more, over time.”

- Pooja Jhunjhunwala, Director, Popcorn Infotech

How did interakt help?

interakt’s end-to-end WhatsApp business solutions have brought in a lot of ease in management and communication for Popcorn Infotech. WhatsApp is currently being used extensively to develop the first point of contact with customers.


It has become even more convenient for the team to approach prospective clients with interakt’s WhatsApp business offerings.

The verified mark on WhatsApp has made this a trusted channel for business communications.

WhatsApp templates with call-to-action buttons have helped in getting customers to take the desired actions quickly.

If you are on the lookout for an all-in-one platform to help with tax compliance and financial services, then talk to the experts at Popcorn Infotech today. Reach out to them on WhatsApp to know more.

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