Purple Panchi Witnessed a 20% Growth in AOV Using WhatsApp Business Platform via Interakt

Using the WhatsApp Business platform on Interakt

Not only did Interakt help the brand streamline its communications but it was instrumental in getting the sales and profits of the brand soaring using WhatsApp for Commerce.

All this without the need to hire more employees. Let's find out how.

1.WhatsApp commerce

WhatsApp Commerce is a solution offered on Interakt that allows you to promote and sell easily to your customers on WhatsApp. Interakt allows you to share product ‘Collection Lists’ and ‘catalogs’ that showcase your products, allowing customers to browse through them and place their orders on WhatsApp.
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2. Shopify Integration

When a customer adds various items of their choice and sends them across to you as a cart, the next thing you need to do is close the sale. Since Interakt supports Shopify integration, if you have a Shopify store you can quickly convert a WhatsApp shopping cart to a Shopify shopping cart and configure it to be sent as a WhatsApp auto-reply message, allowing the customer to key in their details and pay for the purchase on your Shopify store!

Let's take a quick look at the step-by-step guide on how to help your customers place orders on WhatsApp-

1. The first step in the process is to submit business compliance info which will add credibility to your store. This information includes the legal name of your business, your business type, and whether it has been registered or not.

1. 2. The next step involves setting up the Facebook Catalog on your Facebook Commerce Manager
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2. 3. Once you have created the Facebook Catalog, it's time to create your product Collections which will help customers find your products
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3. 4. Next up, you need to add Interakt as a partner in the Catalog, allowing our team to send the product catalogs to your customers on WhatsApp.
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   5. Then, enter your Catalog ID in Interakt, which can be obtained from FB Commerce Manager
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   6. After connecting your catalog to Interakt, set up the list message containing the product collections and the catalog message with products within a particular Collection
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   7. Share catalogs from the Interakt Inbox, as a one-time campaign or through your auto-reply messages.
   
   
7. 3. Bulk Automated Notifications
8. Interakt allows you to send bulk automated notifications and alerts to thousands of customers at one go, who have opted-in to receive communication from your end.
   
   4. Shipping Updates
   Apart from exploring WhatsApp commerce and automated notifications on WhatsApp, Purple Panchi was able to send timely shipping updates to its customers to keep them informed on the status of their orders through pre-approved WhatsApp template messages. These messages are intended to provide customers with order status right from the order confirmation, to order shipping and order delivery.
   
   5. COD Confirmation
   

With Interakt, you can cross verify the authenticity of COD orders, by automatically reaching out to customers seeking another round of confirmation through WhatsApp, just to be sure! By giving customers the option to pay on delivery, you have a great chance to increase sales but it is also a breeding ground for fake orders. The best way to tackle this issue is to get direct confirmation from customers on these orders, right through WhatsApp. Purple Panchi put this feature of Interakt to adequate use to keep fake orders at bay.