For small businesses, every tool is an investment. So when it comes to one that can help them manage contacts, leads, customer communication, deals and follow-ups, starting with a free sales CRM often seems like the best choice – and we agree.Â
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But with so many options available, it can be tough finding the right tool and switching platforms frequently is not an option. That’s why in this post, we’re going to list out the top free sales CRM tools for small businesses.
Best free sales CRM tools small businesses should explore
Here are our top picks for free sales CRM that are best suited for small businesses across industries:
1. Interakt
Best suited for WhatsApp-first sales and lead management, Interakt is built for those businesses that sell via direct messaging or social commerce. The sales CRM helps centralize leads, automate follow-ups and drive sales – all from one WhatsApp. Here are some of its key features:
-Official WhatsApp Business API provider
-Shared team inbox for customer messages
-Lead tagging, segmentation and notes
-Shopify/ WooCommerce integration
-Auto-replies and reminders
2. HubSpot CRM
An all-in-one marketing and sales growth tool, the HubSpot CRM is another powerful option. With a clean UI and a long list of integrations, it comes with the following set of features:
-Unlimited users and contacts
-Deal tracking and sales pipelines
-Email templates, tracking and scheduling
-Marketing and customer service integration
-Activity timeline tracking per contact
3. Zoho CRM
Another tool that is suited for small B2B teams and solopreneurs is Zoho. Its free plan can support upto 3 users and provides all the core features including lead and pipeline management. Here are some of its other features:
-Lead and contact management
-Workflow rules and task automation
-Email integration
-Sales forecasting
-Mobile app support
4. Freshsales
A modern CRM built by Freshdesk, Freshsales comes with a built-in email, phone and AI features for sales-first businesses. Some of its key features include:
-Built-in phone and email tracking
-AI-based lead scoring
-Contact management and sales pipelines
-Activity timeline view and tracking
-Chat and website integration
5. Bitrix24
An all-in-one CRM and project management platform, Bitrix24 is best suited for businesses looking for hybrid tools. Some of its key features include:
-Unlimited users on free plan
-Lead and deal tracking
-Marketing and sales automation
-Project and task management
-Built-in website and form builder
6. EngageBay CRM
EngageBay is a sales CRM tool for startups running lean sales teams and are looking for basic marketing automation alongside. Here are some of its key features:
-Contact and deal management
-Lead capture forms
-Email sequences and automations
-Appointment scheduling
-Ticketing system
7. Streak CRM
A CRM commonly used by Gmail-based solopreneurs or freelancers, Streak is a focused tool. It helps you manage all communication via email. Here are some of its key features:
-CRM within Gmail
-Customizable sales pipelines
-Email tracking and snippets
-Mail merge capability
-Mobile app support
8. Agile CRM
Agile CRM is an all-in-one platform with sales, marketing and support tools. It is best suited for small businesses that need a multi-channel outreach strategy. Here are some of its key features:
-Contact and pipeline management
-Email marketing and web forms
-Appointment scheduling
-Lead scoring
-Social media integration
9. Capsule CRM
Another CRM made for simplicity is Capsule. It offers a simple, intuitive contact and pipeline management. Some of the sales CRM features include:
-250 contacts
-Sales tracking with visual pipeline
-Custom fields and tags
-Tasks and calendar management Gmail and Outlook plugins
10. ClickUp CRM Template
A project management tool, ClickUp also offers a CRM template that small businesses can use. This enables them to manage client interactions alongside projects. Here are some of its features:
-Fully customizable CRM dashboard
-Task and pipeline management
-Email integration
-Automation workflows
Team collaboration features
Comparison table - Free sales CRM tools

Choosing the right free sales CRM tool
While each of the sales CRMs have powerful features to offer, we recommend basing your choice on the following:Â
–Define your sales workflow – Identify how you handle the sales flow and cycle; is it on calls, chats or emails?Â
-Evaluate team size – Some CRMs come with user limits on their free plans.Â
-Prioritize must-have features – Audit and identify what you absolutely need; this could be pipeline view, email automation or set integrations.Â
-Scalability – Evaluate if the sales CRM enables you to easily upgrade/ downgrade plans based on business needs.Â
-Usability – Always look for a sales CRM that is easy to get started with or equips you with the resources required to do so.Â
Conclusion
Free tools have come a long way – and the same holds true for sales CRM platforms as well. But we do recommend closely evaluating your current business needs, challenges and what you want to achieve before subscribing to a platform.Â
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Looking for the best free sales CRM tool? Get started with Interakt today.Â