CRAFTherbbs: Powering a Clean Beauty Revolution on WhatsApp with Interakt
Co-founder, CRAFTherbbs
CRAFTherbbs is a clean and conscious herbal personal care brand built on the principle of Purity of Herbs. Founded by Achal Jain and Shorya Jain, the brand specializes in 100% herbal, preservative-free powder-based skincare and haircare products inspired by ancient Ayurvedic practices.
Initially selling through local salons and marketplaces like Amazon and Flipkart, CRAFTherbbs eventually launched their own D2C website – www.craftherbbs.com – with a vision to create a modern format of ancient remedies for the conscious Indian consumer.
In search of a unified communication platform, CRAFTherbbs discovered Interakt. Since then, Interakt has become a growth enabler, helping them centralize conversations, automate engagement, and scale effortlessly. Interakt’s deep integration with Shopify helped automate order notifications, drive cart recovery via WhatsApp, and reduce COD-related RTOs with prepaid nudges, all from one dashboard.
As a growing D2C brand built on Shopify, CRAFTherbbs needed a system that could tightly integrate with their store and streamline the entire post-purchase and engagement journey.
That’s where Interakt’s native Shopify integration made a massive impact:
Every order placed on Shopify now triggers real-time WhatsApp updates — from order confirmation to delivery updates. This reduced “Where is my order?” queries and improved trust.
Using Interakt’s automated WhatsApp nudges, CRAFTherbbs could prompt Cash on Delivery buyers to switch to prepaid, reducing RTO (Return to Origin) risks significantly.
Whenever a cart is abandoned on Shopify, Interakt automatically sends reminder messages on WhatsApp — personalized and timed — which led to a 40% uplift in cart recovery.
With customer profiles synced from Shopify, the team could offer real-time support, personalized upsell suggestions, and handle returns or queries efficiently — all from the same dashboard.
CRAFTherbbs leveraged Interakt’s WhatsApp catalog feature that pulls products directly from Shopify, allowing customers to browse, ask, and buy — right inside WhatsApp.
6. WhatsApp Commerce
With a product catalog and auto-checkout inside WhatsApp, users could now complete purchases in a few taps.
CRAFTherbbs credits the Interakt team for its quick support, user-friendly platform, and structured onboarding that made automation a breeze.
With Interakt, the brand has transitioned from scattered support to seamless, scalable conversations, all while maintaining the personal touch.
