CRAFTherbbs: Powering a Clean Beauty Revolution on WhatsApp with Interakt
Co-founder, CRAFTherbbs
CRAFTherbbs is a clean and conscious herbal personal care brand built on the principle of Purity of Herbs. Founded by Achal Jain and Shorya Jain, the brand specializes in 100% herbal, preservative-free powder-based skincare and haircare products inspired by ancient Ayurvedic practices.
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Initially selling through local salons and marketplaces like Amazon and Flipkart, CRAFTherbbs eventually launched their own D2C website – www.craftherbbs.com – with a vision to create a modern format of ancient remedies for the conscious Indian consumer.
In search of a unified communication platform, CRAFTherbbs discovered Interakt. Since then, Interakt has become a growth enabler, helping them centralize conversations, automate engagement, and scale effortlessly. Interakt’s deep integration with Shopify helped automate order notifications, drive cart recovery via WhatsApp, and reduce COD-related RTOs with prepaid nudges, all from one dashboard.Â
As a growing D2C brand built on Shopify, CRAFTherbbs needed a system that could tightly integrate with their store and streamline the entire post-purchase and engagement journey.Â
That’s where Interakt’s native Shopify integration made a massive impact:
Every order placed on Shopify now triggers real-time WhatsApp updates — from order confirmation to delivery updates. This reduced “Where is my order?” queries and improved trust.
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Using Interakt’s automated WhatsApp nudges, CRAFTherbbs could prompt Cash on Delivery buyers to switch to prepaid, reducing RTO (Return to Origin) risks significantly.
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Whenever a cart is abandoned on Shopify, Interakt automatically sends reminder messages on WhatsApp — personalized and timed — which led to a 40% uplift in cart recovery.
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With customer profiles synced from Shopify, the team could offer real-time support, personalized upsell suggestions, and handle returns or queries efficiently — all from the same dashboard.
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CRAFTherbbs leveraged Interakt’s WhatsApp catalog feature that pulls products directly from Shopify, allowing customers to browse, ask, and buy — right inside WhatsApp.
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6. WhatsApp Commerce
With a product catalog and auto-checkout inside WhatsApp, users could now complete purchases in a few taps.
CRAFTherbbs credits the Interakt team for its quick support, user-friendly platform, and structured onboarding that made automation a breeze.
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With Interakt, the brand has transitioned from scattered support to seamless, scalable conversations, all while maintaining the personal touch.
