G2 recognizes Interakt as leader in the E-commerce Tools category. Learn More
G2 Recognizes Interakt as Leaders in the
E-commerce tools category. Learn More
G2 recognizes Interakt as leader in the E-commerce Tools category. Learn More
G2 Recognizes Interakt as Leaders in the
E-commerce tools category. Learn More
Creative Dukaan is a brand that specializes in cool, colourful and quirky accessories for working professionals that include laptop bags, laptop sleeves, laptop skins, mouse pads, notepads, coasters etc.
During the Covid-19 pandemic and the nationwide lockdowns that followed, people were confined to their homes and workstations. For many this seemed like a boring affair—seeing the same old desk, day in and day out with a boring mousepad or laptop bag placed on it.
The founders of Creative Dukan saw this as an opportunity to create something unique for the workspace. The primary objective was to develop a brand that focussed on making creative merchandise that transformed the work environment into a more colourful and elegant one. They believe that a creative and lively work environment is bound to boost productivity.
While the brand was able to drive a considerable amount of traffic to its website, it had two major challenges that rocked its boat.
The brand noticed a dip in the conversion rates. This was primarily because of high rates of shopping cart abandonment. Creative Dukaan was unable to figure out why people were leaving their carts abandoned. Calling people to find out why didn’t seem like a scalable solution.
“The abandoned cart rate was very high, we were trying to find out why people were leaving”
b. The challenge to offer good customer service
“When we started Creative Dukaan, the biggest challenge for us was customer support because for a DTC brand its important to listen to its customers”
The brand began its hunt for a no-code, scalable solution. WhatsApp seemed like a probable solution since most of its customers were active users of the app. They thought about making WhatsApp their core support channel. However, they wouldn’t be able to scale it up, especially when multiple queries queue up, responding to each one of them was going to be a herculean task. Their ongoing search led them to Interakt, an official WhatsApp Business API solutions provider.
“When looking for a solution , we had two clear parameters- 1. a no code solution, 2. scalable in nature. We knew that WhatsApp could be a probable solution because most of our customers were present on WhatsApp.”
While Creative Dukaan loved using Interakt, the following are some of the elements that stood out for them:
e. Using WhatsApp notifications to send out alerts on new product launches or to share discounts and offers. Ongoing WhatsApp notifications are used to share order updates, send reminders on abandoned cart recovery, and collect feedback.
“Interakt's panel was so user friendly and easy that even a non-techy guy can implement it very easily.”
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By partnering with Interakt, Creative Dukan was able to streamline its customer support and engage with customers at scale.
“Interakt helped us to reduce abandoned cart rates by 24%, this was because timely notifications were being sent to customers”
Are you a DTC brand looking to explore the power of WhatsApp Business API?.
Interakt can help you get on board and elevate your business to greater heights of success.
Sign up with Interakt today and enjoy a 14-day free trial.
• Drive Sales & Customer Experience • No Set-up Costs • No Surcharge on Notifications
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