Revolutionizing Student Engagement: How Gyanberry Reduced CAC by 80% on WhatsApp with Interakt
Gyanberry simplifies the admissions process, providing transparent and accessible guidance to ensure students achieve their academic and career goals.
Founder & Chief Executive Officer, Gyanberry
Gyanberry is a technology-enabled admissions platform that specializes in helping students secure admissions to prestigious medical universities worldwide. By leveraging advanced technology and offering world-class counseling, Gyanberry simplifies the admissions process, making it more transparent, accessible, and effective for international students.
Its mission is to give unbiased guidance to students through every stage of their educational journey—from selecting the right university to navigating the complex application & entrance exam process—ensuring they achieve their academic and career aspirations.
With a significant portion of interactions happening on WhatsApp, Gyanberry needed a cost-effective solution to streamline communication, reduce operational costs, and enhance student engagement, especially outside office hours. Their reliance on traditional outbound calls and emails led to inefficiencies in lead conversion and extended sales cycles, especially with international students. These challenges not only impacted their customer acquisition costs (CAC) but also limited their reach and ability to scale in new markets.
Gyanberry discovered Interakt while exploring solutions to provide personalized experiences to their students, particularly on WhatsApp, where a significant portion of student and parent interactions occur. Interakt stood out because of its robust, tailored features that enhance customer engagement on WhatsApp, all while being cost-effective as compared to other offerings in the market.
Interakt’s Automation features, such as workflows, custom auto-replies, and chat assignments, have had the most significant impact on Gyanberry’s student engagement. Managing a high volume of inquiries across time zones, automation has ensured timely, accurate responses. The Shared Team Inbox has further enhanced internal collaboration, reducing response times by 30% and enabling personalized attention for each student. This seamless teamwork has led to quicker query resolution and a more cohesive communication strategy.
In terms of Cost of Customer Acquisition (CAC), Interakt’s dynamic, automated communication has resulted in a 60-80% cost reduction. By shifting from traditional outbound calls and video sessions to targeted WhatsApp notifications and workflows, Gyanberry has streamlined its lead nurturing process, saving both manpower and operational costs.
My advice to business owners: recognize WhatsApp as a powerful direct communication tool. Unlike emails that get lost in spam, Interakt delivers messages straight to your customers' inboxes, ensuring every interaction matters. It helps maintain a clear history and allows for quick issue resolution, boosting customer satisfaction.
- Tejas Labhshetwar, Founder & Chief Executive Officer, Gyanberry
Since adopting Interakt, Gyanberry has experienced significant business growth, particularly in new markets. Previously, relying on emails and phone calls for lead conversion had extended the sales cycle and restricted reach, especially with website visitors from over 45 countries. The low call connection rate (below 20%) and time zone differences further complicated qualifying international leads.
By streamlining communication on WhatsApp via Interakt, Gyanberry expanded its customer base from 6+ countries to over 15+ in just two years. This expansion was accompanied by a notable improvement in the lead-to-sale conversion ratio and a 25% increase in student conversations from new markets.
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