How CoverSure Streamlined Insurance Engagement with WhatsApp & Interakt
In a sector where trust and timely communication are everything, CoverSure is building India’s most trusted insurance gateway. With an integrated platform that bridges the gap between the insured and the promise of insurance, CoverSure is redefining customer engagement in the insurance industry.
At the heart of this transformation is Swati Gusain, Head of Growth and Marketing at CoverSure, who shares how WhatsApp and Interakt became their growth partners.
From the beginning, CoverSure relied on Meta and Google to establish its presence and acquire customers. But as an advisory-led business, they quickly realized that traditional channels alone weren’t enough. They needed a communication platform that was not just scalable but also intuitive, trusted, and personal for their customers and advisors alike.
That’s when WhatsApp emerged as the perfect fit.
CoverSure built its entire engagement module on WhatsApp – from onboarding to ongoing support. This decision allowed them to:
With Interakt, CoverSure gained access to a unified platform that combined essential features for growth:
Automations - To deliver timely, contextual responses and ensure no customer query is left unanswered.
These features together helped CoverSure scale operations effortlessly, while keeping customer experience at the center.
For Swati and her team, the simplicity of Interakt was key to adoption:
Interakt keeps improving its platform, making it more customer- and user-centric, while ensuring minimal tech involvement for execution. Such an easy-to-use platform makes it simple even for beginners to experiment with their marketing campaigns. Interakt is our go-to tool.
- Swati Gusain, Head of Growth & Marketing, CoverSure
Swati believes WhatsApp isn’t just another channel – it’s a powerful trust-building tool for businesses:
It’s imperative for businesses to build brand trust and provide value to users to make the best use of WhatsApp as a channel.
CoverSure’s journey shows how leveraging WhatsApp with Interakt can transform customer engagement in advisory-led industries. By combining broadcasts, team collaboration, and smart automations, CoverSure has created a seamless communication engine that supports both customers and advisors, laying the foundation for long-term trust.
