We have discussed the need for automating messages on WhatsApp at length. From keeping consumers actively engaged to addressing their needs, queries and concerns proactively, automation has become a must-have for everyone.
But setting up the right automation requires having the right set of tools with you.
In this post, we’re going to recap the benefits of WhatsApp automation, list out the top tools and help you choose the right solution.
Benefits of Automating WhatsApp Messages for Businesses
Here are some benefits of automating WhatsApp messages:
1. 24/7 availability – Businesses can offer always-on assistance to consumers across different demographics without human intervention.
2. Faster response time – Automating can help provide immediate responses to common queries and FAQs, leading to faster issue resolution.
3. Scalability – Automation enables handling a high volume of messages without having to grow support teams.
4. Better engagement – Integrated WhatsApp automation systems can help personalize interactions, reminders and promotions.
5. Cost-effectiveness – With human resources reserved only for complex queries, businesses can optimize their cost of support and service.
Top Tools for Simplifying Automated Messaging on WhatsApp
Now let’s take a look at some of the top tools for WhatsApp message automation:
1. Interakt
One of the best WhatsApp message automation tools is Interakt. The official Whatsapp Business API provider comes with powerful features for marketing, sales, support and other functions in a business. Some of them include:
1. No-code chatbot builder and WhatsApp Flows
2. WhatsApp CRM and Shared Inbox
3. Pre-approved WhatsApp templates
4. WhatsApp broadcast and bulk messaging
5. Click-to-WhatsApp ads support
6. Customer segmentation
7. Commerce and payment integration
8. Detailed analytics and reporting
2. Wati
Another automation solution you can explore is Wati. The tool comes with pre-built and customization automated workflows for marketing that help you run broadcast campaigns, and set up drip messages. It also easily integrates with your CRM to help run personalized campaigns at scale.
3. Zoko
Zoko is another WhatsApp message automation solution businesses use. It offers a single WhatsApp number that can be used by multiple team members to handle chats, automated order updates, abandoned cart recovery and post-purchase engagement. The tool also comes with WhatsApp payment integration.
4. Bitespeed
With a WhatsApp chatbot builder and automated workflows for broadcast campaigns and abandoned cart recovery, Bitespeed is another option. It comes with e-commerce platform integration and the ability to also set up drip campaigns based on customer interaction throughout their journey.
5. Aisensy
Aisensy is another commonly used automation tool for WhatsApp. With e-commerce and CRM integration, this API provider can also help set up bulk broadcast messaging, instant replies to FAQs and reminders. It too comes with a multi-agent shared inbox to manage queries.
How to Choose the Right Tool for Your Business Needs
Now there are several more tools that can help you automate WhatsApp messages. Here’s how you pick the right one:
1. Consider business size and needs – Take a look at your WhatsApp list, business size and the functions you want to address through automation. For example, sales, support, marketing, etc.
2. Features and customizations – Even as you choose an official WhatsApp Business API solution, consider the other features they offer. It should include advanced capabilities like AI chatbots, templates, integrations, drip campaigns and flows, analytics, etc.
3. Ease of use – Evaluate no-code vs API-based solutions to see what you can get started with faster. Consider the technical expertise you have access to.
4. Scalability – The solution you choose should be able to handle increasing customer interactions efficiently; especially during peak sale seasons.
5. Integrations – Opt for a solution that integrates with your CMS, e-commerce platform, CRM, marketing tools, ERPs and other business systems to ensure data flows smoothly between departments.
6. Pricing – Consider the pros and cons of free vs paid solutions based on the feature set offered. We recommend opting for paid plans by solutions like Interakt that you can upgrade/ downgrade with ease.
7. Customer support and compliance – Ensure the tool meets all of WhatsApp’s policies and is able to offer proactive assistance as you set up campaigns.
Best Practices for Implementing Automated Messaging on WhatsApp
While there are no set goals when using WhatsApp message automation, here are some best practices we do recommend:
1. Balance automation and human touch by setting up triggers and rules for escalation and hand-off of conversations.
2. Personalize every interaction using customer data for targeted messaging that drives higher engagement rate.
3. Avoid spam and over-messaging by planning out drip campaigns instead to keep the customers engaged.
4. Proactively build your WhatsApp list using opt-ins, but also clean out the list frequently to keep high-value subscribers in focus.
5. Monitor performance and iterate – Continually monitor how your campaigns are performing to refine targeting and messaging.
Conclusion
WhatsApp tools have become a must-have if you want to engage your customers proactively through a channel they’re the most active on.
So before you get started with sending even a broadcast or bulk message, ensure you have the right solution in place.
Want to automate messaging on WhatsApp? Get started with Interakt today.