As a business looking to improve its WhatsApp outreach to customers, it is important to understand how effective that outreach is. Hence, we show performance statistics related to every campaign. You can click the link beside each statistic to see the list of users corresponding to that statistic.

1. Campaign Metrics

1. Attempted: These are the number of notifications (messages) that were attempted to be sent in the campaign.

‍2. Sent: These are the number of notifications (messages) that were successfully sent in the campaign. The difference between the Attempted & Sent counts will be the notifications that failed to get sent. Note: All Sent messages might not necessarily reach the customer.

3. Delivered: These are the number of notifications (messages) in the campaign that successfully reached the customer.

4. Read: These are the total number of notifications (messages) in the campaign that were read by the customer.

5. Replied: These are the number of notifications (messages) in the campaign that received a reply from the customer within 72 hours.

6. Limited by Meta: This indicates messages that could not be sent due to Meta’s per-user marketing limits. Meta restricts the number of marketing notifications a single user can receive within a specific timeframe to prevent spam.

Action: Consider re-targeting these users via WA re-target (at a later time) or using RCS (Rich Communication Services) as an alternative channel.

7. Other Failures: This tracks messages that failed for various technical reasons, such as invalid phone numbers, expired templates, or temporary network issues on the recipient’s side.

Reason for campaign failure:

  • The phone number (for which the notification was attempted) did not have a WhatsApp account. In this case, the error will show up as ‘Unqualified’.
  • Your WhatsApp API account might have hit its messaging limit for the day, due to which a ‘Spam rate limit hit’ error might show up.
  • There were some issues with the template text’s length, or, in the template variables.
  • There were some technical issues in our systems, which led to the failure.
  • To understand detailed reasons why these failures might have occurred, you could check out the descriptions of the failures on Facebook.
  • You can always get in touch with us at our support number in case you need any help understanding your campaign failures.

Click on the View Details if you want to see the reason for the failure. You can raise a support ticket by clicking on the Raise a Ticket button.

2. Button Tracking

1. Button Name: The name associated with the button. In this example, we have named the button ‘Register for Webinar’. You can name it anything you want, make sure it is attention-grabbing and relevant to your message body

2. Button Type: This section tells you the category to which your button belongs.

3. Number of Clicks: It denotes the total number of unique clicks on the button.

4. Click Percentage: This is calculated by dividing the number of click by the number of Attempted notifications.

5. Users: By clicking on this button, you’ll land on the user page and can see who all clicked on the button. This will help you track who all engaged with your Buttons.

3. Campaign Details

You can also check the campaign details, such as –

1. Notification Type – OneTime or Ongoing

2. Audience: Tags used

3. Message: Template name along with Header, body, and fotter text. 

4. Variables, if used any.

5. Reply Flow: Opt-out flow, custom-auto replies, etc.,

6. Schedule: Start-End date & time

Hope this article helped you understand how to track/measure your campaign performance and other campaign details.