Once you have completed onboarding with Interakt, your WhatsApp API number will be enabled and ready for use. While you get ready to dive in and explore the many features that we’ve built for you on Interakt, we would like to help you understand more about the types of Account Status of your WhatsApp business account and the available messaging limits.

The quality and quantity of messages from your WhatsApp Business API number directly impact your number’s Account Status and the Messaging Limit.

Account Status

Your account status is directly linked to the quality rating of your WhatsApp number, as assessed by WhatsApp. This quality rating is determined by how recipients interact with the messages you send.

If customers frequently mark your messages as spam, block your number, or show low engagement, your quality rating may decline.

To check your Account Status and Messaging Limit, navigate to the Notifications tab on your Interakt dashboard. You’ll find both parameters displayed at the top of the page.

Types of Account Status

There are three possible account statuses:

• Healthy 

This indicates that your quality rating (as evaluated by WhatsApp) is High or Medium. It means the messages you’ve sent to customers over the past 7 days have been well-received and comply with WhatsApp’s quality standards.

• At Risk

Your quality rating is Low.

This usually happens when:

  • Customers frequently block your number
  • Messages are marked as spam
  • Engagement rates drop significantly

 

If your status is At Risk, you should immediately improve message relevance, targeting, and frequency.

If your quality rating improves, your status will automatically return to Healthy. However, if it remains low for several days, your messaging limits may be reduced.

• Restricted

Your account is temporarily limited from initiating new conversations.

This can happen if:

  • You exceed your messaging tier limit, or
  • Your quality rating remains low for a sustained period

 

When your account is restricted:

  • You cannot initiate new conversations with customers who have not messaged you in the last 24 hours.
  • You can still reply to customers who have messaged you within the last 24-hour customer service window.

 

Restrictions are typically reviewed automatically by WhatsApp. Messaging access may be restored once limits are reset or quality improves.

 

Messaging Limit Explained

Your Messaging Limit defines how many unique customers you can initiate conversations with in a rolling 24-hour period.

For example:

If your messaging limit is 1,000 unique customers per 24 hours, once you initiate conversations with 1,000 different customers within that rolling window, you cannot start new conversations with additional customers until the limit resets.

However:

  • This limit only applies to business-initiated conversations.
  • You can always reply to customers who message you within the 24-hour customer service window, even if you’ve reached your limit.

 

The limit resets automatically on a rolling 24-hour basis.

Messaging Tiers (2026 Structure)

WhatsApp currently provides scalable messaging tiers based on quality and usage history:

  • Tier 1: 2,000 unique customers / 24 hours
  • Tier 2: 10,000 unique customers / 24 hours
  • Tier 3: 100,000 unique customers / 24 hours
  • Tier 4: Unlimited business-initiated conversations (available for high-quality, high-volume senders)

 

Businesses are automatically upgraded to higher tiers when:

  • Their quality rating remains Healthy
  • They consistently utilize their current tier limit
  • They comply with WhatsApp’s messaging policies

Downgrades can occur if your quality rating stays low.

Pro Tips to Keep Your Account Healthy (2026 Best Practices)

To maintain a strong quality rating:

  1.  Send messages only to users who have explicitly opted in
  2.  Use segmentation and tags to ensure high relevance
  3. Personalize content using customer data and past interactions
  4. Avoid sending repetitive or overly promotional messages
  5. Maintain a balanced frequency, don’t overwhelm customers
  6. Monitor engagement metrics and negative feedback regularly
  7. Follow WhatsApp’s latest Business Messaging Policy and template guidelines

A healthy account ensures better deliverability, higher engagement, and automatic messaging tier upgrades, so always prioritize relevance over volume.