When every customer interaction impacts the bottom line of your business, getting started on WhatsApp Business API quickly becomes a priority. Delays in approval can mean lost leads, slower response times, and a delayed go-to-market for business-critical campaigns.
That’s where Interakt steps in, as an official WhatsApp Business Solution Provider (BSP), we help fast-track your onboarding process and ensure your business is compliant, verified, and ready to start conversations that convert.
In this 2025 guide, we break down everything you need to know about the WhatsApp Business API account approval time, requirements, and best practices to go live faster.
What Is WhatsApp Business API?
The WhatsApp Business API is designed for medium to large businesses that want to communicate with their customers at scale using automation, integrations, and multi-agent support. It enables powerful features like:
-WhatsApp Broadcast to millions in one go
-CRM integrations and automated workflows
-Omnichannel inbox for streamlined communication
-Multi-agent support for customer conversations
-End-to-end encryption for data privacy
Unlike the WhatsApp Business App, the API doesn’t have a ready-to-use user interface from Meta. That’s why businesses use BSPs like Interakt to manage conversations, automations, broadcasts, and reporting, all through one dashboard.
Who Can Apply for WhatsApp Business API?
Any legitimate business with a verifiable online presence can apply for the WhatsApp Business API. You’ll need:
-A registered Facebook Business Manager account
-A website that clearly outlines your offerings and Terms & Conditions
-GST or other relevant business-proof document
-A business use case that complies with WhatsApp’s policies
-A valid phone number (you can even use your WhatsApp Business App number)
Whether you’re a D2C brand, an EdTech company, or a service provider, you can apply for WhatsApp Business API through Interakt and get end-to-end onboarding support.
WhatsApp Business API Account Approval Process (Step-by-Step)
Here’s a simplified view of the WhatsApp API onboarding process via Interakt:
1. Sign Up on Interakt
Create your account on Interakt and fill out basic business information.
2. Verify Facebook Business Manager
Your business must be verified on Meta. Interakt guides you through this if not already been done.
3. Choose a Phone Number
Provide a new or even your WhatsApp Business App number. This will be linked to your WhatsApp Business API.
4. Number & 2FA Verification
You’ll receive a code via SMS or voice call to verify the number. Set up two-factor authentication (2FA) to secure it.
5. Business Profile Review by Meta
Meta checks if your business meets WhatsApp’s compliance checks and policies.
6. Messaging Limit Assignment
Post approval, you start with a basic limit (e.g., 1K messages/day), which scales with usage and customer feedback.
7. Go Live on Interakt
Once approved, you can start sending WhatsApp template messages, automating replies, and tracking performance via Interakt.
WhatsApp Business API Account Approval Time: What to Expect
Typically, it takes 1–7 business days to get approval, depending on:
-Whether your Facebook Business Manager is already verified
-The BSP you are using
-The clarity of your website and business use case
If all your documents and accounts are in order, Interakt can help you go live within 5 minutes, with the help of our exclusive Signals feature!
Factors That Affect Account Approval Time
Several variables can impact your WhatsApp Business API account approval time:
-Facebook Business Verification status
-Website quality or lack of clear product/service listings
-Unavailability of relevant business certificate
-Non-compliant use cases (e.g., prohibited industries)
-Delayed 2FA setup
Interakt helps avoid these roadblocks by pre-checking your details and guiding you through the process step-by-step.
How to Speed Up Your WhatsApp API Approval
Want to go live quickly? Here’s how:
-Make sure your Facebook Business Manager is verified
-Use a fresh phone number not linked to any WhatsApp account
-Ensure your website is live and accurately represents your business
-Clearly define your business use case (e.g., order confirmations, customer support)
-Apply via a trusted Meta partner like Interakt, who can get you the approval within 5 minutes via an exclusive Signals feature, where only your business certificate is required.
Common Reasons for Account Rejection
Here are a few common reasons why your WhatsApp API application might get rejected:
-Unverified business on Facebook Business Manager
-Poor or incomplete website
-Use case violation (e.g., promoting adult content, gambling, etc.)
-Using a personal number or previously used number
-Lack of 2FA setup
With Interakt, you’ll get a compliance-ready checklist to avoid rejections and get approved faster.
Best Practices Before You Apply
-Complete your Facebook Business verification
-Keep a dedicated, unused phone number ready. Or you can leverage Interakt’s Coexistence feature to use your existing WhatsApp Business App number with the WhatsApp API.
-Publish a clean, easy-to-navigate website
-Prepare your first few WhatsApp template messages for approval
-Review the WhatsApp Business API documentation to stay compliant
Whether you’re applying for the first time or switching providers, Interakt helps you navigate the WhatsApp API approval process with ease. From onboarding to automation, you’ll have everything you need to convert conversations into sales.
Start your WhatsApp API journey with Interakt today.
