WhatsApp as a business communication channel, has been around long enough to show how effective it is, and there are many brands across industries using WhatsApp for marketing.
But how many of them are seeing success with it?
To answer that, here are some of the most successful examples of WhatsApp marketing from the real world.
The Power of WhatsApp in Modern Marketing
Here are some of the reasons why businesses are choosing WhatsApp marketing:
More reach
WhatsApp has nearly 2.95 billion users across the globe making it one of the most popular and widely used communication platforms on the planet. For modern marketers, the platform thus provides great potential for maximizing reach.
Direct and personal communication
WhatsApp is a faster, more direct, and personal communication platform. This allows businesses to communicate and connect with customers more meaningfully.
Higher engagement
WhatsApp supports rich media like images, videos, GIFs, interactive buttons, etc. which makes for a more immersive experience. As a result, the platform has an average engagement rate of 83%, which shows how, compared to traditional channels like email and SMS, WhatsApp has an upper hand when it comes to engaging and involving audiences.
Improved personalization at scale
Marketers can use WhatsApp to share, at scale, highly tailored messages, product recommendations, and promotions to customers based on their interests and preferences.
Seamless shopping experience
WhatsApp offers features such as in-chat product catalogs, WhatsApp Pay or other payment integrations, etc. which simplifies the customer journey and creates a seamless shopping experience.
Automation with a human touch
With automation capabilities, businesses can employ chatbots to handle routine support queries, thus making time for the human support team to handle more complex queries and tasks.
Top 5 successful WhatsApp marketing examples from the real world
Here are some brands using WhatsApp for marketing with Interakt:
Paisabazaar
Paisabazaar’s major challenges lay in reaching new customers and connecting with them and for this, they needed to enhance their customer engagement strategies.
With Interakt they were able to build a great outbound communication plan to exponentially grow Paisabazaar’s reach. With AI-powered conversations on WhatsApp that are convenient and personalized, customer experiences have become much more interactive and seamless. Paisabazaar also set up a pre-approved loan application process that was highly effective in generating more leads.
Through Interakt’s Proactive messaging, they have been sharing more than 360M WhatsApp Business notifications since 2022. The result was a 3x improvement in lead generation and a staggering 100% boost in conversion rates!
CEAT
CEAT wanted an accessible communication solution to enhance its omnichannel approach, enabling sharing promotion, fast responses, and enhanced customer support. The support team also needed a way to offer customers a convenient complaint logging and tracking experience.
Interakt’s customized WhatsApp chatbot was the perfect solution, through which the brand was effectively generating sales-qualified leads. The success of CEAT’s WhatsApp marketing strategy lay in the WhatsApp experience that it created, which aimed to resolve incoming questions and queries. The chatbot also allowed customers to easily log and track complaints, making the overall experience smooth and satisfactory.
CEAT, through the WhatsApp chatbot, was able to see a 542% increase in leads, while spending 70% less compared to other channels!
YourStory
As a tech-media platform striving to foster a positive startup ecosystem in India, YourStory’s use of WhatsApp marketing via Interakt was majorly aimed at addressing challenges it faced in event communication and audience conversion.
To ensure they reach audiences with their event invites and personalize their communication, YourStory used WhatsApp to share personalized invites, automated responses, and timely follow-ups, creating a conversational and accessible experience for audiences.
The results were remarkable as the company saw event attendance conversion rates increase from 25-30% to 60-65%, while automated delivery rates rose by 95%. WhatsApp marketing via Interakt, enabled seamless campaign scaling while improving ROI significantly.
Jet Gems
Jet Gems, a highly regarded exclusive jewelry brand, needed a solution that would help them convert their online clients while enabling them to reach clients with their latest launches, promotions, etc. And a platform with excellent broadcasting features and multi-agent support was exactly what they needed.
With Interakt’s Shared Inbox feature that enabled better customer support, Jet Gems was also able to broadcast promotions, new launch alerts, offers, collections, etc. to its patrons seamlessly, with minimal technical difficulties. This means that their customer outreach was getting better than ever.
As a result, Jet Gems increased its revenue by 20% from online sales, while enhancing its read and reply rates by actively engaging its clients.
The Design Cart
The Design Cart is an online fashion and apparel raw material supplier that had decided to establish an eCommerce model and thus needed a solution to promote its range of products while handling queries and converting customers.
With Interakt’s WhatsApp marketing feature, the brand was able to use Shopify storefront data in its communication. Additionally, the brand was streamlining the customer purchase journey and making the WhatsApp experience much more store-like and seamless through catalog sales messages. Here they were not only promoting available products but also allowing customers to directly place orders from WhatsApp itself.
The brand’s proactive communication saw a 45% improvement in response rates and soon the brand was making 20% of revenue from WhatsApp itself!
Conclusion
The brands perfectly illustrate how WhatsApp marketing can be a game changer with the right implementation. And for that, you need a reliable, effective, and scalable WhatsApp Business API provider, or in other words, Interakt!
