WhatsApp is popular for the convenience and effectiveness it brings to personal interactions and business communication. It's an app that everyone is familiar with. The WhatsApp Business is used by millions of businesses around the world where sellers connect and engage with their customers, promote their products and services to drive sales.
WhatsApp recently launched the product catalog message feature for Business API users in India, making it easier for customers to discover, select, and purchase, all within the app. This major move will help the instant messaging giant become the largest channel for SMB commerce in India, even bigger than the web.
With WhatsApp Business Catalog you can set up a catalog that your customers can use to browse and learn about your products or services. You can also share your entire catalog or individual items with your customers on WhatsApp or other social media platforms like - Facebook and Instagram. This makes it easier for business owners to keep customers engaged in the chat without directing them to a website or a particular landing page.
You can share the following information in a catalog message:
1. Product image
2. Product or service name
5. Website link
6. Product or service code
Step 1 - Connect your Facebook Catalog to Interakt
Step 2 - Setup messages for Product Collections and Catalogs
Step 3 - Send out Catalogs in Campaigns & Auto-replies
Manage the orders sent by customers and receive payments via WhatsApp Pay, UPI, or Payment links
That’s it! It is that simple to start selling on WhatsApp.
Previously, businesses had to share product images one at a time and repeatedly provide information, now customers can see their full catalog right within the WhatsApp chat. It makes it easier for SMBs to keep customers engaged in the chat without directing them to a website. The best part about this feature is that one single product catalog message can include up to 30 products along with images, descriptions, prices, and more. So make sure you keep the following in mind while creating your catalog on Facebook Commerce Manager:
Make sure your product image, description, etc., meets the WhatsApp Commerce Policy. Check beforehand to avoid any surprises later.
Product images represent your catalog. They help customers make a purchase decision. Make sure that the pictures are of high quality and showcase your product properly
Apart from the images, the description is the next thing that meets the eye. Make sure to only highlight what’s most important. Leave out information such as the price since there is a separate place for that.
Use a product code to keep track of the catalog items. It will provide insights into the popularity and sales of the products. To measure is to know!
With Interakt’s WhatsApp Business API solutions you can communicate with customers at scale and also automate your business communication which is not possible in the free WhatsApp Business app.
- Your team can log in from multiple devices and manage WhatsApp conversations on a common number
- You can send WhatsApp product catalogs at scale to 1000s of opted-in customers by triggering a campaign.
- You can also set these catalogs to go as part of Auto-messages whenever a customer contacts you, for example, as part of your welcome message or cart recovery notification
Still not sure if WhatsApp Business API is the right choice for your business? Try Interakt for free, explore its powerful, transparent, and user-friendly interface and then make your final decision. Oh, it’s a 14-day free trial, so sign-up now!