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WhatsApp Catalogs and WhatsApp Links: How to sell products on WhatsApp using them?

WhatsApp Catalogs and WhatsApp Links: How to sell products on WhatsApp using them?

By
Aakaansha Kavidayal

April 13, 2022

Have you started using the WhatsApp Business app to communicate with customers more naturally? It’s now time to sell products on the messaging platform with the help of WhatsApp links and WhatsApp Catalogs. 

Let’s tell you how! 

What is a WhatsApp link?

Similar to how you add links to your online store across social media profiles and posts, the WhatsApp Business app lets you generate a link to share on the messaging platform or across the other channels you’re making use of for marketing. This feature is exclusive to WhatsApp Business users and can be created easily using the Business App. 

All you need to do is go to the app > navigate to Settings > Business Tools > Short Links. Then tap ‘short link’ to create or view the link; you can tap the link icon to then copy the link and paste it into a message, social post or another website. 

What is a WhatsApp Catalog? 

As an online business selling on WhatsApp, you may be required to share product details like pictures, description, dimensions, pricing and more, multiple times. A WhatsApp Catalog simplifies this by letting Business users easily showcase and share their products/ services on the messaging app that gets displayed on their business profile. 

To create a catalog, you need to go to the Business app > Settings > Business Tools > Catalog. Here, you can click on ‘add new item’ to add products/ services along with their descriptions and click Save to make them visible. 

Here’s how a Catalog appears on your Business profile: 

You have complete control over your Catalog and can hide/ remove items listed following the same steps. To learn more about creating and maintaining a WhatsApp catalog, click here

Now that you know what the two features are, let’s look into how you can use them to sell on WhatsApp. 

How to use WhatsApp Links and WhatsApp Catalogs to sell more? 

1. Use click to WhatsApp as a social media CTA 

If you’re making use of social media platforms like Instagram, Facebook and others to promote your products, and take orders via DM, it’s time to streamline your operations for efficiency and better customer experience. 

Use the WhatsApp Links in your posts as a call-to-action for interested buyers. This lets interested consumers who discover you on social media, click through and drop you a message regarding products they want to buy or want more information on. So even if you don’t have an online store, you still get to establish a direct to consumer experience here. 

Here’s an example of how Home Brigade, an online store for home décor and furniture, uses the WhatsApp Links to make their Instagram stories more actionable: 

Post which, you can simply share product information from your Catalog instead of typing out the details every time. 

2. Leverage click-to-WhatsApp ads to encourage conversations 

Similarly, if you’re taking your organic marketing efforts a notch higher with ads, explore click-to-WhatsApp ads. Here too, you can use the WhatsApp Links from your WhatsApp Business profile as your CTA, getting people to click through the ads to reach out to your business for more details on a product. 

You can then use your Catalog to show all the products/ services you offer, or even share details on the one a consumer is interested in, almost as quickly as their message comes in. But you will require a WhatsApp Business API solution provider to leverage this tactic more efficiently. 

3. Use WhatsApp broadcasts to promote deals and discounts 

If you’re making use of the WhatsApp Business API, you can use the WhatsApp Links and WhatsApp Catalogs in many more ways. 

Let’s say you have added a new product to your Catalog and want your customer list to take note of it because there’s a time-sensitive deal running on it. Instead of waiting for them to click through to your WhatsApp Business Profile and scroll through the catalog, you can use the WhatsApp Business API to run a broadcast promotional campaign. 

You can notify your customers about the availability of this new product, along with an exclusive WhatsApp Link to place an order or simply the Catalog details. This is a great way to make sure no product goes unnoticed! 

4. Run referral marketing campaigns and capture customer details 

As your business starts to grow, you will see a number of customers sharing details about your online store or social profile with their friends and family. While their recommendations are sure to get you more word of mouth attention and get discovered, they may or may not result in you being able to capture the details of an interested buyer in their network unless they decide to reach out to you. 

A smart way to approach this is to nudge your existing customers to share WhatsApp Links with their friends and family while recommending your products/ services. This way the referred customer has a clear call to action on where and how to reach you, and you’re able to capture their intent almost instantly.

Even if the referred customer does not buy from your brand immediately, you can use broadcast campaigns to gradually nurture them towards making a purchase. 

5. Offer customer support on WhatsApp 

WhatsApp is also becoming a popular channel for business to offer customer support and service on. With the help of a WhatsApp Business API solution provider like Interakt, businesses are able to manage incoming customer queries seamlessly using features like tags, shared inbox and FAQs. 

But to let customers know you’re available on WhatsApp for customer support, you need to make it visible and easy to initiate. This is where you can use WhatsApp Links, nudging customers to reach out to you on the messaging app incase of queries, questions and concerns. Add it to your social posts, profiles or even other communication channels! 

The strategy can also help you capture details of interested buyers pre-purchase, helping them make informed purchase decisions to increase your sales. 

Are you making it easier for customers to shop on WhatsApp? 

WhatsApp is becoming a leading channel for customers to reach out to businesses they are interested in. But the tedious process of having to type in the details of what they’re interested in and get product information can be time-consuming, leading to more drop-offs. 

That’s why we recommend leveraging all of WhatsApp Business and WhatsApp Business API features to make every interaction count. With the help of WhatsApp Links and WhatsApp Catalogs, you can make your marketing efforts more actionable and quick to revert on. But there are many other features like list messages, quick replies and others that you can leverage to create a seamless shopping experience on the messaging platform. 

Ready to explore the capabilities of WhatsApp for your business? Sell more on WhatsApp with Interakt.  

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