WhatsApp is now a crucial channel for business communication for a lot of businesses. It is cost-effective, popular and offers a lot of functions and benefits that make it one of the best channels there is.
But to fully tap into WhatsApp’s key features and leverage the power of automation, you need to choose WhatsApp marketing software that is best for your business.
In this blog, we will discuss in detail all you need to know about WhatsApp marketing software and look at some of the best marketing software that can help you achieve your WhatsApp marketing goals.
WhatsApp Marketing Software [EXPLAINED]
A WhatsApp marketing software enables businesses to unlock the full potential of WhatsApp Business and WhatsApp Business API. This helps them use the chat app to fuel the objectives of different departments.
Here are some of the different ways to use a WhatsApp marketing software:
• Improve customer engagement:
Engage customers, encourage interactions and improve retention through interactive messages, catalogs, polls, surveys and more.
• Lead generation:
Use WhatsApp to connect with potential customers interested in your product/services, collect data from them and nurture these leads.
• Strengthening customer loyalty:
Carry out personalized interactions and clever customer engagement on WhatsApp to improve customer retention, build loyalty, and foster positive customer-business relationships.
• Collecting customer feedback:
Collect customer feedback on your products, services, support, user experience etc. on WhatsApp to grow your brand.
• Measuring performance:
Set up KPIs and specific metrics to measure and analyze the performance of your WhatsApp marketing efforts and adjust campaigns for optimum performance.
• Promoting campaigns/events: Promote the brand’s upcoming events, contests, sales campaigns, promotions etc. on WhatsApp to encourage customer participation.
• Educating customers: To inform and engage customers, use WhatsApp to share insightful articles, tips, or information about your business, industry, products, services etc.
3 Reason You Need A WhatsApp Marketing Software [2024]
These are the three major ways in which you can use WhatsApp marketing tools to boost your WhatsApp marketing efforts:
1. Bulk notification on WhatsApp
With the WhatsApp Business API and the right WhatsApp marketing software, you can send bulk WhatsApp messages to a large audience. With a bulk WhatsApp message or a broadcast message, you can send personalized messages to your audience at scale and expect higher engagement and better open rate. Bulk notification allows you to instantly reach your customers with time-sensitive announcements and promotions.
The biggest advantage is that we can move really fast with Interakt – everything from onboarding to launching templates and notifications to send out to customers is super simplistic.
– Karan Chechani, Co-Founder, Thrive
2. Promotional messages on WhatsApp
Sending promotional messages on WhatsApp allows businesses to leverage the platform’s high engagement rates to improve sales and increase brand awareness. With a good WhatsApp marketing software in place, you can create and send targeted promotional WhatsApp campaigns directly to your customers on the platform. You can share special offers, discounts, flash sales, product launches, and seasonal promotions to attract customers and boost sales.
We were sending out emails pretty actively to our customers. Even when we sent them out to a big list of customers, we only saw a mere 25% open rate.
That was indicative of the fact that we were targeting a segment that did not choose to use emails on a regular basis.
We noticed the same problem across all types of campaigns – be it promotions, cart recovery or customer support.
- Raghav Jhawar, Co-Founder, The State Plate
3. Customer support
With WhatsApp marketing software, you can seamlessly manage customer inquiries, complaints, and feedback. The real-time nature of WhatsApp enables you to provide quick replies to customer issues, which leads to higher customer satisfaction and loyalty. Additionally, you can use WhatsApp to send important updates and follow-ups, ensuring that customers are kept informed and on the same page throughout their shopping journey.
We noticed that a lot of our female customer support live agents started to receive phone calls at odd hours.
That’s when we knew that the problem was bigger than just having to recharge multiple phone numbers, and it had to be addressed quickly.
-Pawan Demra, Co founder, CellBell
Top 6 WhatsApp Marketing Software in 2024
From countless solutions available out there, we have compiled some of the best WhatsApp marketing software:
1. Interakt
Interakt, a Jio Haptik product & Official Meta Business Partner, is one of the top WhatsApp Business solution alternatives that enables businesses to manage customer conversations, increase sales, automate support & acquire more customers via WhatsApp.
Along with your run-of-the-mill WhatsApp features, it also offers a range of AI-powered WhatsApp features such as Smart Ads, AnswerBot, Concierge, etc., making it a one-stop solution for businesses.
With over 25000 leading brands onboard, Interakt has established itself as a leading player in the WhatsApp Business Platform space.
Pros:
a. Market:
Acquire new customers and re-engage existing ones with AI-powered Smart Ads and insightful WhatsApp campaigns:
• Click to WhatsApp Ads
Acquire more customers via WhatsApp Ads using Interakt’s CTWA ads on Facebook and Instagram that have a “WhatsApp” button attached as the call-to-action, leading your customers to your WhatsApp chat.
Interakt now offers AI-powered CTWA ads called – Smart Ads, which can be created right on the Interakt platform with minimum efforts
• WhatsApp Broadcast
Use Interakt’s WhatsApp Notifications campaigns to send bulk promotional messages about offers, discounts, order alerts, etc. to customers & market your products directly on WhatsApp.
• Concierge
Interakt’s AI-powered Concierge recommends the best campaigns and cohorts for maximum returns, with insights on click-through rates (CTR) to optimize your strategies.
b. Answer
• WhatsApp CRM
Use Interakt’s dedicated Shared Team Inbox to respond to all your customer queries in real time and instantly provide instant resolution with quick replies, notification templates, rich media & more.
• AnswerBot
Streamline customer support with Interakt’s AnswerBot, freeing up human resources for more complex tasks.
• Unified Platform
Provide seamless support across WhatsApp and Instagram, catering to your customers’ preferred channels.
• Automated Workflows
Effortlessly design conversational flows that guide your customers through various processes like WhatsApp for appointment booking, new student registration, document collection, and more. Or leverage Interakt’s predefined, customizable templates to meet all your business needs, so there is no need to start from scratch!
c. Sell:
• WhatsApp Commerce
Start your own WhatsApp shop & increase your daily orders by sending catalog messages to your customers directly to their WhatsApp chat.
• E-store Integration
Automatically sync your WhatsApp catalog with platforms like Shopify, WooCommerce, or Excel to boost conversions.
• WhatsApp Payments
Accept payments securely through WhatsApp Pay, offering a native and convenient shopping experience.
• Commerce Templates
Enhance the shopping experience by incorporating catalogs, Limited Time Offers, and Copy Code into templates, and seamlessly receive comprehensive order details via APIs.
d. Miscellaneous
• OOTB Integration with 15+ Platforms
Enable seamless WhatsApp integration with Clevertap, Moengage, Webengage, Pabbly, CRMs, payment gateways, and business apps like Zoho, Google Sheets, Razorpay, PayU, Return Prime, etc., to use Interakt as a full-stack WhatsApp business solution.
• Template Library
Interakt’s WhatsApp Notification Library is Your one-stop destination for ready-to-use WhatsApp templates. No more creating content in a frenzy, just copy-paste the ready-to-use, engaging notification templates to send out festive greetings, promotional messages/order updates, and more on WhatsApp!
2. BiteSpeed
BiteSpeed is another great WhatsApp marketing software that enables D2C brands to create and launch high-performing WhatsApp marketing campaigns. BiteSpeed also enables brands to provide multi-channel customer support on both Facebook and WhatsApp. Its other features include a WhatsApp chatbot flow builder, multi-channel support inbox, abandoned cart recovery campaigns and automated review collection.
Pros:
• Allows for auto-upsell and cross-sell campaigns.
• Enables segmented WhatsApp broadcasts.
• Enables COD to prepaid conversion and COD confirmation.
Cons:
• Is limited to only Shopify stores.
• The support inbox has room for development.
3. DelightChat
DelightChat is an omnichannel platform with a dedicated WhatsApp marketing suite that is tailored well for eCommerce businesses. This is an ideal solution for brands that are looking to build up an omnichannel strategy to reach more customers. DelightChat also houses features such as shared team inbox, WhatsApp broadcasting and in-depth analytics.
Pros:
• Allows management of WhatsApp, Instagram, Facebook and more.
• Has a handy and easy-to-use mobile app.
• All the features are available in all plans.
Cons:
• Has limited integration.
• Use cases are limited to eCommerce.
DelightChat offers a 14-day free trial and has plans starting from $49 per month.
4. LimeChat
LimeChat is another great omnichannel solution that is specifically designed for eCommerce brands to engage customers across different platforms. With features such as live chat, chatbot automation and Shopify store customer support, it is one of the best WhatsApp marketing solutions to consider.
Pros:
• Enables multi-channel customer support.
• Features an advanced AI-powered chatbot.
• Provides comprehensive and insightful reports on WhatsApp broadcasts and cart recovery campaigns.
Cons:
• Lacks D2C features such as user segmentation.
• Not ideally suited for lead acquisition.
• Prices can be higher compared to its competitors.
5. AiSensy
AiSensy’s WhatsApp marketing tool can be an ideal choice for both small and large-sized businesses. AiSensy allows you to send promotional messages, build chatbots as well as use its multi-agent shared inbox to promote better team collaboration and improve efficiency. All users can send automated messages and broadcast promotional or advertising messages through WhatsApp using AiSensy.
Pros:
• Has an active customer support.
• Multi-language support.
• Is extremely easy to use.
• Has integrations to automate message distribution.
Cons:
• Prices vary according to the region.
• Has fewer features in comparison with other WhatsApp marketing tools.
AiSensy provides a 14-day free trial and has plans starting from $14 per month.
6. Wati
Wati, owned by Claire.ai, is a WhatsApp API solution that allows businesses to send broadcasts, and bulk messages and handle customer communication at scale. WATI has a set of features that is highly user-friendly and does not require any technical skill to use. The drag-and-drop builder allows for easily customizable message creation for your WhatsApp campaigns.
Pros:
• Supports extensive additional integrations.
• Pricing is per conversation rather than per message.
• User-friendly and does not require additional technical skills.
• Provides instant auto-replies.
Cons:
• Charges for adding more than three members.
• Can become pricey easily.
Wati has plans starting from $40 per month.
Tips to choose best WhatsApp marketing software
There is an array of choices for you to pick from when looking for a WhatsApp marketing software. Here are 3 key things to look for in a solution provider:
1. Verified WhatsApp Business Solution Provider
When choosing the WhatsApp marketing software that fits your requirements, it is essential to go with a verified WhatsApp Business Solution Provider. These official partners are authorized by WhatsApp to offer their API and hence will be in compliance with WhatsApp’s policies and standards.
Also, using verified WhatsApp marketing software guarantees that you are using a legitimate and secure tool. Choosing a trusted and verified solution not only helps protect your business from the potential risks associated with unverified tools but also ensures access to advanced features directly from WhatsApp as well as reliable support.
2. Ease of implementation and integration
A good WhatsApp marketing software will be easy to set up, migrate to or integrate with your existing stack of technology and tools. So, look for a solution/tool that has a seamless and straightforward set-up process along with clear documentation and user support to help you get started in no time.
For those migrating from a different WhatsApp solution, the new software should be able to provide a seamless migration process with no downtime or data loss. To ensure a cohesive workflow and efficient campaign management, the WhatsApp marketing software of your choice should also be able to seamlessly integrate with CRM systems, automation tools, analytics software etc.
3. AI-powered tool
Leveraging WhatsApp marketing software which is powered by AI, can significantly improve your campaign performance and effectiveness. With AI capability, your business will have the ability to create custom workflows and tailored responses. AI can also help you automate routine tasks and common customer queries, which can free up your human agents to focus on more pressing matters.
An AI-powered tool can also analyze customer interactions, predict user behavior, and provide personalized recommendations. This will enable you to better target your campaigns and hence improve the effectiveness of your marketing efforts.
Conclusion
There are a lot of WhatsApp marketing software out there today; choosing the right one with the features and functions aligning with your WhatsApp marketing goals should be a priority. Hence it is important to demo the solution they intend to use before making the decision.
Interakt checks all the right boxes for a great WhatsApp marketing software with its features that enable bulk notification, promotional messaging and improved customer support. But before committing, get a first-hand experience of Interakt’s capabilities!
