/Sell & Convert
Are you still living with the opinion that businesses shouldn’t use emojis when reaching out to customers?
As per statistics, 78% of the customers find brands more likable when they use emojis in their conversations; although contextually.
In our previous lesson, we talked about how the formatting of your WhatsApp message plays a key role in getting your message read. In this post, we’re going to talk about how you make that well-formatted message visually appealing using emojis.
In the simplest of terms, an emoji is a small image that can represent an emotion, symbol, or object. With practically every digital platform and messaging app offering emojis, they have become an essential part of online conversations.
Emojis have proven to have an impact on their viewers on a subconscious level.
The viewers don’t often realize it, but some emojis can make them happy, and some are enough to drive them away from the conversation.
A report by Fisher said that as of March 2019, there were 3019 emojis in the Unicode Standard. This gives you the ability to convey near-infinite ideas at your fingertips.
Having established that emojis are a great tool to express ideas and emotions, you might wonder why one would make it a part of business communication.
They help express better
Emojis do quite well to express things that you don’t have words for. Yes, they can’t replace words, but throwing them strategically in the amalgam of words can make it more effective.
Suppose a customer is reaching out to your customer support on WhatsApp for some issues they faced with the product. Let’s look at the first lines of the two messages you can send.
Text 1: Sorry for the inconvenience caused to you. We are here to help.
Text 2: Sorry for the inconvenience caused to you 😟. We are here to help.
When you read these texts carefully, you’ll understand that in Text 2, the brand looks more concerned about the problem their customers face. Text 1, on the other hand, doesn’t emphasize this emotion.
HubSpot found that messages received with an emoji are about 85% more likely to be read.
They have a proven record of boosting engagement on Twitter, Facebook, and Instagram, and even driving higher open rates on emails. The same holds true for WhatsApp.
People want to buy from people and not just businesses. Emojis help you show your human side even when running promotions.
You can develop a unique personality by using emojis in your WhatsApp broadcasts. They help you set the tone for your messages and put the right amount of emotions and context into them.
We've found that WhatsApp broadcast messages get a 45-60% click-through rate. It's one of your best shots at pulling more and more sales.
However, to witness a high conversion rate, you first need to grab the customers' attention and engage them in a conversation. Using emojis to make the broadcast casual and free-flowing is our favorite strategy.
Here are some examples:
• “We have good news for you 🤭🤭! End of season sale is coming. Get flat 20% off on all orders above $99.”
• “Winter is coming but with good news 🥶🎉! There is a 50% discount on all winter clothes.”
And not just for sales, you can use WhatsApp broadcasts to let your customers know that you’re launching a new product. Using emojis in an announcement can help you strengthen it and make it more appealing to the customers.
Here’s an example: “We’ve just launched our new collection of summer trek t shirts and the reviews are mind blowing already🤯🤯🤯! Check them out right away.”
There are an infinite number of scenarios in which you can use the emoji in your WhatsApp broadcasts to drive engagement and conversions.
While there are no set rules for using emojis in your WhatsApp broadcasts, we do recommend following a few golden rules:
• Don’t just use any emoji. Try to fit them into context or use them to emphasize something. Moreover, you must also ensure that the weight and tone of the emoji fit well with your message.
• One of the preposterous mistakes that marketers make with emojis is that they use them to replace words. Never do that because you can’t compromise with your content just to fit in an emoji.
• Almost 60% of the customers aged between 18 to 35 believe that sometimes marketers overuse emojis. This can also hurt your engagement rate. Using emojis in moderation is essential.
Now you have all the reasons, ways, and best practices to use emojis in your WhatsApp broadcasts. All you need now is a WhatsApp Business API Solution like Interakt to make this possible for you.
This was all you needed to know about using emojis in WhatsApp broadcasts. We’ll come back again with another lesson discussing the frequency you should maintain for your WhatsApp broadcasts.
Haven’t started tapping into the power of WhatsApp broadcasts? It’s time to get access to the WhatsApp Business API with Interakt
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