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Content Glossary

A definitive guide to help you understand commonly used terms.

You’re probably here because you must have come across unfamiliar terms like WABA or Session Templates. Don't Worry! We’ve got your back.

We understand that certain terminologies can tend to sound confusing with respect to WhatsApp Business API. Here’s a list of all the terms we believe will be easier to understand with their definitions in the right context. 


API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. The WhatsApp Application Programming Interface (API) allows businesses to receive and answer unlimited WhatsApp messages from their customers.

Business Verification

You might hear this term pretty often during onboarding. This most typically means the Facebook Business Verification Process required to apply for WhatsApp API. Remember, this is just to verify the legitimacy of your business by Facebook and does not mean your business gets the verified badge next to its name on Facebook or WhatsApp!

Chat Widget

A chat widget is a responsive WhatsApp Button that you can add to your website. This button will redirect your customers to a WhatsApp chat with you. The chat widget acts as an easy communication channel, allowing your customers to reach out to you instantly while they are on your website!


On interakt, you can set up campaigns to send bulk, personalized notifications to your customers on WhatsApp. You can set up two types of campaigns - One-Time Campaigns and On-Going Campaigns. One-Time Campaigns are used for a one-time broadcast message that you want to send out to your customers. On-Going Campaigns are sent to customers regularly based on certain trigger occurrences. These triggers could be set up for every time a new user signs up or a payment is made. Whenever such a trigger occurs on your store, website or app, your message will be sent out automatically to the user who matched the criteria set by you.

Facebook Business Manager (FB BM)

Facebook rightly calls the Business Manager a one-stop shop to manage business tools, business assets and employee access to these assets. In essence, it's a place to manage all your Facebook marketing and advertising activities. For interakt to create a WABA on the client’s behalf, we require a Facebook Business Manager ID.


You may be looking to reach out to your customers for more reasons than one! Sending them messages individually on WhatsApp can sure get overwhelmingThat's where interakt’s notification capabilities step in.WhatsApp notifications are pre-approved message templates that you can send out to your customers to notify them about relevant, timely updates.Here are a few reasons why WhatsApp notifications are considered to be the most effective way to reach out to your customers:- There are no restrictions on the number of recipients who may receive the notifications- Even users who might not have your number saved can receive these notifications- The notifications that are sent in bulk can be personalized for every user- Notifications can be automated such that they get sent when certain trigger conditions are met.

Quick Replies

Quick Replies is one the many rich-messaging features available on interakt. They are preset messages or canned replies which help you respond to Frequently Asked Questions a lot faster on WhatsApp.You can build Quick Replies under Settings on your interakt dashboard. You can also attach a media file to the Quick Reply to make it more appealing. To send out a Quick Reply, you need to head to the composer section on interakt’s inbox and click on the Quick Replies icon. 

Session Message

This refers to any message sent to the customer within 24 hours of the customer's message.

Shared Team Inbox

Unlike a single login offered by the WhatsApp Business App, interakt gives access to a Shared Team Inbox where you and your team can access, re-assign chats, create and send WhatsApp messages while having full context about your customer.

Template Message

A Template Message refers to any message sent to the customer after the 24 hour window of the customer's message. There are 4 parts to a template message - the header, body, footer and buttons. These template messages need to be approved by WhatsApp before they can be sent out and are chargeable depending on your country. 

Unique Active User

A Unique Active User refers to every unique user that you acquire or add on interakt in a given billing cycle. You will be able to view the daily count of unique users that you have acquired in the Billing section on interakt. 


WABA refers to WhatsApp Business Account. WABA is an account for your business to send and receive messages through the WhatsApp Business API. When you want to connect with your end users on WhatsApp via interakt, we will create and manage a WABA on your behalf. Remember, each WABA is unique and WhatsApp imposes no limit as to how many WABAs a business can have.

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