WhatsApp marketing just got smarter and leaner!
Meta has introduced a new backend system (APIs) to send customers Marketing templates. Meta performs delivery optimizations on Messages attempted via Marketing Lite, which results in higher delivery rates than marketing messages sent via the other Marketing APIs.
How Does MM Lite Benefit Your Business?
By integrating MM Lite into Interakt, we’re giving businesses the ultimate advantage:
– Higher Delivery Rates – Message failures due to Meta’s per-user limit on marketing messages might be fewer if the messages are sent via the Marketing Lite API.
– Better Insights (Coming Soon) – If your template includes a CTA button linking to a website with Meta Pixel, you’ll gain valuable insights like “add to cart” and “purchase” metrics for your campaigns.
Getting Started with MM Lite on Interakt
Ready to leverage MM Lite for your business? Here’s how you can get started:
1.Log in to your Interakt account.
2.Navigate to the ‘Register for Marketing Lite API’ section under your profile.
3.Go ahead with the embedded signup on Facebook!
4.Click on continue
5.After clicking Continue with Facebook, select the same Facebook business account that contains the WhatsApp API number connected to your Interakt account.
6.Fill in your Business information and click on Next
7. Meta will check and verify your details
8.Click on Finish to complete the registration process.
9.You have now registered for MM Lite!
Why Interakt?
At Interakt, we’re committed to helping businesses maximize their WhatsApp marketing potential. Our platform is designed to simplify customer engagement, automate workflows, and drive better conversions—all while ensuring compliance with Meta’s guidelines.
With MM Lite now available on Interakt, there’s never been a better time to supercharge your WhatsApp marketing. Get started today and reach your customers in a smarter, cost-effective way!
