How to track your campaign performance statistics on Interakt?
Welcome to Interakt’s WhatsApp Notifications & Template guide. This WhatsApp Business solution helps you and your team to send personalized one time or recurring campaigns & broadcasts to engage your opted-in customers, build recall and boost sales. Unlike traditional forwards and group broadcast features, Interakt’s notification features help you send out personalized messages to 1000s of opted-in customers, also including those prospects, who might not have your number saved.
Moreover, Interakt’s Notifications & Template feature enables you set these notifications as an automated campaign such that they are only sent when certain trigger conditions are met. For example: you may want to send a WhatsApp message/notification to your customer, as soon as he places an order on your website.
You can also start or stop sending notifications, according to your campaign requirements, and track your campaign performance statistics in terms of messages being sent, delivered, red, replied, failed, or unqualified. With WhatsApp Notifications & Templates feature, you can easily measure your campaign performance, and analyze how effective it is running.
In this module, we’ll help you understand the process of tracking and measuring your campaign performance metrics/stats using Interakt.
As a business looking to improve its WhatsApp outreach to customers, it is important to understand how effective that outreach is. Hence, we show performance statistics related to every campaign. You can click the link beside each statistic to see the list of users corresponding to that statistic.
Attempted: These are the number of notifications (messages) which were attempted to be sent in the campaign.
Sent: These are the number of notifications (messages) which were successfully sent in the campaign. The difference between the Attempted & Sent counts will be of notifications which failed to get sent. Note: All Sent messages might not necessarily reach the customer.
Delivered: These are the number of notifications (messages) in the campaign which successfully reached the customer.
Read: These are the number of notifications (messages) in the campaign which were read by the customer.
Replied: These are the number of notifications (messages) in the campaign which received a reply from the customer within 72 hours.
Failed: These are the number of notifications (messages) in the campaign which failed to be sent to the customer.
Note: Failures can be caused due to a variety of reasons, attributable to any of the following (you can click on the down arrow beside ‘Failed’ to get the list of failure reasons for your campaign):
•The phone number (whom the notification was attempted for) did not have a WhatsApp account. In this case, the error will show up as ‘Unqualified’.
•Your WhatsApp API account might have hit its messaging limit for the day, due to which a ‘Spam rate limit hit’ error might show up.
•There were some issues with the template text’s length, or, in the template variables.
•There were some technical issues in our systems which led to the failure.
•To understand detailed reasons for why these failures might have occurred, you could check out the descriptions of the failures on Facebook.
You could always get in touch with us at our support number in case you need any help with understanding your campaign failures.
Hope this article helped you understand how to get started with Interakt’s WhatsApp Notifications & Template feature, how to track/measure your campaign performance, and what benefits does Interakt drive to your business.