There has been a lot of talk revolving around WhatsApp automation lately, and for good reason. In the past we have discussed in detail the prospective benefits of it, but how exactly does WhatsApp automation work for businesses?
Answering this, the best way to learn how businesses are benefitting from it is to take a look at real-life examples of WhatsApp automation in action.
In this post, we will be doing precisely that!
Why businesses are turning to WhatsApp automation
Businesses are moving towards WhatsApp automation mainly for the following reasons:
WhatsApp’s role in business
Businesses are widely adopting WhatsApp automation for customer communication due to its proven ability to streamline operations and improve communication. With the active user count expected to reach 3.2 billion in 2025, its potential, and its role as an ideal platform to connect with customers is undeniable, be it for sales, marketing, or for customer support.
Advantages of automation
Automated workflows on WhatsApp can reduce response times, ensure swift replies and thus result in faster and effective interactions. It can significantly improve engagement, at the same time freeing up resources and time to allow teams to focus on more pressing tasks. Automation also can streamline processes like follow-ups, order confirmation, feedback collection, etc. allowing businesses to run much more efficiently.
Case studies of WhatsApp automation in action
Here are three successful real-life examples of WhatsApp automation in action:
Taal Healthcare: Streamlining customer communication
The major problem faced by Taal Healthcare was the inadequacy of platforms like email and phone calls to adequately meet the expectations of its modern tech-savvy customers. This lack of a unified platform was affecting their lead qualification, engagement, response times, and overall operational efficiency.
Through WhatsApp automation enabled by Interakt, this progressive healthcare brand was able to streamline communication, sharing automated appointment reminders, order updates, follow-ups, regular health tips, and responses to FAQs.
Taal Healthcare was able to see a 30% reduction in response times with timely automated replies while improving customer satisfaction scores by 40%!
Gyanberry: Enhancing student engagement
Tech-enabled student admissions platform Gyanberry’s primary challenge was the difficulty it faced in handling queries from students seeking international education. The need of the hour was a cost-effective solution that could streamline communication, improve student engagement, and bring down operational costs.
Leveraging the WhatsApp Business API and Interakt, Gyanberry automated their communication efforts, providing students with real-time updates on their application statuses, personalized messages based on the type of queries, and more.
By providing personalized attention to each student, the company saw a 25% increase in student conversations from new markets. Gyanberry was also resolving queries three times faster than before while boosting conversion rates by 35%!
The Design Cart: Improving customer retention
Transitioning into an eCommerce model, The Design Cart, which specializes in providing clothing raw materials, was facing a problem when it came to connecting with their customers. They required a way to not only communicate with their customers but also address and bring down the high cart abandonment rates.
The brand’s turn to WhatsApp automation through Interakt proved to be favorable to them. Through a personal and conversational channel, the brand was able to send timely abandoned cart reminders and share more impactful personalized messages, promotions, and product recommendations.
The Design Cart was not only reducing their cart abandonment by 60% but also through effective communication, was increasing repeat purchases by 25%.
Features driving the success of WhatsApp automation
These are some of the major features, businesses are leveraging, to drive success from WhatsApp automation:
Personalized messaging
Highly personalized messaging through WhatsApp automation allows businesses to customize and tailor communication to perfectly align with the interests, behaviors, and preferences of each individual customer. Leveraging customer data, businesses can send authentic-feeling, relevant, targeted, and automated greetings, follow-ups, product recommendations, and more, thus fostering better loyalty.
Abandoned cart
Businesses can automatically alert customers of products left behind in the cart to recover sales that would otherwise be lost. By leveraging the timeliness that WhatsApp automation makes possible, and combining clever incentives or personalized nudges, businesses have a chance at greatly improving abandoned cart recovery.
Order and delivery updates
Automated order and delivery updates help keep customers constantly in the loop on what’s happening with their orders. Such a level of transparency can go a long way in building trust and reducing the number of routine orders or shipping related queries that you receive, while greatly enhancing the shopping experience.
Multi-language support
Competent WhatsApp automation tools can detect customer language preferences and deliver communication in their native languages. This helps businesses overcome many linguistic and cultural limitations, allowing them to carry out inclusive communication, broaden their market reach, and ensure customer satisfaction.
CRM integration
With WhatsApp automation and a Customer Relationship Management system integrated, businesses can ensure seamless data synchronization that enables businesses to streamline their communication efforts while offering highly personalized interactions with ease.
Benefits of implementing WhatsApp automation
These are some of the major benefits of implementing WhatsApp automation:
Enhanced customer engagement
WhatsApp automation comes with the benefit of timeliness and personalization, which can result in a much higher customer engagement rate compared to any other traditional channels. Indian apparel brand, KCPC Bandhani’s showcases this with the effective use of Interakt to automate and personalize their interactions, resulting in a 30% increase in campaign engagement rates.
Increased efficiency
Fashion brands like Mortantra have benefited from WhatsApp automation, by streamlining customer queries through features like shared team inbox, auto-replies, customer segmentation, and more. By leveraging WhatsApp automation through Interakt, the brand, from its early stages itself was able to automate repetitive tasks, reduce manual workload, and as a result improve efficiency.
Improved ROI
WhatsApp automation can help achieve better returns, while simultaneously reducing customer acquisition costs for businesses. Jet Jems, for instance, by implementing WhatsApp automation for their sharing promotional offers, support messages, etc. was able to improve their ROI, with 20% of the revenue coming from online sales alone!
Conclusion
WhatsApp automation holds a lot of potential to drive business growth. But to set it up, you need the right solution provider. This is where Interakt comes in.
To get started with the WhatsApp Business API, book a demo.
