WhatsApp Business API Pricing: All You Need To Know

By Sriram Hariharan
April 27, 2021

Let’s first backtrack a bit here - in one of our recent articles, we explained the need for a WhatsApp Business Partner and how you can effectively choose a business partner. One of the key points to remember when choosing a WhatsApp partner is to pick one based on the utility they offer and at what price point it is being offered. Therefore, every small and medium business must have a clear understanding of the WhatsApp Business API charges and pricing models offered by business providers before implementing the solution. 

The WhatsApp Business API pricing strategy is different from how other products and services are priced. Primarily, the pricing strategy differs across the WhatsApp Partners. It also differs based on the country you are located in. Some partners charge companies on a per message basis while others charge you based on the number of active users. 

How to choose a pricing model that’s the right fit for your business?

WhatsApp Business Partners offer the pricing models based on per message, per monthly active user (MAU), per message bundle. In the per message model, the partner will bill your business based on the number of messages you send in a particular month. In the per MAU model, you will be billed based on the number of users you interact with, within a month. Lastly, per message bundle is based on a number of messages as defined by the partner.

Ideally, before choosing a WhatsApp business partner, make sure you have a clear understanding of how their pricing model works. Do they have a setup fee? What’s their monthly/yearly price plan? How much is the messaging cost? Choose a business partner based on your messaging requirements, the type of messages you will be sending to customers and the price they offer for the particular type of message.

Components involved in the WhatsApp Business API pricing model

There are two components of the WhatsApp Business API pricing model - cost charged by WhatsApp to the partner and the cost charged by the partner to the business as part of the pricing plan.

Components WhatsApp Charge WhatsApp Business Partner Charge
For messages sent within the 24-hour service window Free Free
For messages sent outside the 24-hour service window Country wise pricing. ~32p per message in India No surcharge on interakt - you will be billed on actuals

1. How much does WhatsApp charge the Business Partners?

WhatsApp charges the business partners for the messaging capability offered. Every business has the need to send out customized WhatsApp business messages to their users. Template Messaging is one of the main capabilities available as part of the WhatsApp Business API. With this, you can send personalized messages, delivery confirmations, appointment reminders, travel updates and many such notifications to users. 

Customer messages are always free of cost. The charges levied by WhatsApp depend on when the response is actually sent to the user (i.e.) within the 24-hour service window or outside the 24-hour service window.

When the customer sends a message and if the response is sent (either as a custom message or a proper template message) within the 24-hour service window, it is completely free

When the response is sent outside the 24-hour service window, it is subject to a minimum fee

The charges vary depending on the number of messages that are sent and the country. For India, the charges start as low as ~32p per message. When you choose interakt, we will bill this on actuals and pass on the cost to you. 

2. How much do the WhatsApp Business Partners charge companies?

Well, first and foremost, you will have to take the call to go with a WhatsApp Business Partner that suits your business best.

Next up, you will have to make it past onboarding - which means the WhatsApp API approval process for your business has to turn out to be a success!

You can then move on to choose from the different pricing plans offered by the business partner. Most partners have a monthly plan and a yearly plan on offer. While some of these might include all features, bear in mind that some business partners offer only specific features in one plan and all features as part of a higher pricing tier. It’s important that you pick a provider who offers all the solutions at an affordable price.

How does interakt’s pricing model work?

With interakt, there are two components to the pricing structure. The first one is the Monthly Subscription model. You can get started with interakt at a nominal price of INR 999 per month. This includes all the currently available features and also grants access to the upcoming new features. The billing cycle will start only after the WhatsApp Business API approval process is completed. We do not charge you any one-time setup fee! 

What’s more - you can take the platform for a spin and explore all the top-notch features for FREE during a 14-day trial. That’s right, you get to access all the game-changing features right from the team inbox (with unlimited logins), bulk notifications, the ability to send and receive media files with no additional cost to a verified profile status (green tick) and much more!

WhatsApp Business API Pricing: All you need to know


As part of the monthly subscription plan, you can manage upto 2,000 active monthly contacts in a calendar month. Beyond 2,000 contacts, different billing rates apply as explained on our Pricing page. The usage will be calculated based on the number of conversations you have with your contacts in a month. An active monthly contact is defined as a user with which you have at least one successfully delivered incoming or outgoing message.

The second component is the WhatsApp charges (explained in the previous section). There will be no surcharge on the template messaging charges. You will be billed exactly for what WhatsApp charges you!

Ready to give WhatsApp Business API a shot?

You’ve reached this far and by now you should have a good idea of WhatsApp Business API pricing and how it works between different partners. If your business is looking for an effective WhatsApp Business tool packed with powerful features and at a flexible pricing model - say no more! Sign up for interakt’s 14 day free trial and gear up to win over your customers! 

We are even offering an exciting reward program for you to get started right away - sign up before June 30th for interakt’s Accelerator Scheme and get WhatsApp notification charges waived off for the first 3 months!


Get started with interakt today!

  • Drive Sales & Customer experience
  • No set-up costs
  • No surcharge on notification
Try interakt for Free

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