How to apply and get green tick on WhatsApp business account?
The WhatsApp Business verification is a distinctive symbol of authenticity and trust that signifies a verified business account on the messaging platform.
Meta, the parent company of WhatsApp, introduced green tick verification as a strategic move to elevate the overall customer experience. By implementing this Meta aimed to create a safer and more secure environment for users to interact with businesses.
It plays a crucial role in enhancing customer confidence and engagement by confirming the legitimacy of businesses and preventing potential scams or impersonations.
What is a green tick on WhatsApp?
A green tick on a WhatsApp is a WhatsApp Business verification badge that indicates the authenticity of a business. It signifies that a business account has been verified by WhatsApp as a legitimate business entity.
This helps users to distinguish between official business accounts and potential impersonators.
What are the non-eligibility criteria for a green tick on WhatsApp?
Businesses dealing with any of the following products/services are not eligible for a green tick on WhatsApp Business API as mandated by WhatsApp.
• Alcohol Brands
• Tobacco Items
• Gambling Businesses
• Weapons & Ammunition Businesses
• Live Animals
• Adult Product/Services
• Medical & Healthcare Products
• Dating Services
4 benefits of WhatsApp business verification
Credibility and Trust: The green tick serves as a visual indicator that your WhatsApp Business account has been verified by WhatsApp. This verification enhances your credibility and establishes trust among your customers, making them more likely to engage with your business.
Authenticity: The verification badge confirms the authenticity of your business, distinguishing it from fake or impersonator accounts. This helps prevent scams and fraudulent activities, as customers can easily identify genuine businesses.
Visibility: Businesses with WhatsApp-verified accounts are more likely to appear in relevant searches on WhatsApp. This increased visibility can lead to higher discoverability by potential customers who are looking for products or services similar to what your business offers.
Professionalism: The green tick adds a professional touch to your business profile, making it stand out and appear more legitimate. This professionalism can help attract customers and partners.
5 tips to avoid rejection on WhatsApp Business verification
Here’s some help to avoid any rejection in your WhatsApp business verification process:
1. Accurate Business Information: Ensure that your business name, address, and contact details match the official information associated with your business. Inconsistencies can lead to rejection.
2.Use a Recognizable Profile Picture: Choose a clear and recognizable profile picture that represents your business, such as your logo. Avoid using generic images or copyrighted content that might raise suspicion or lead to rejection.
3.Active Online Presence: Maintain an active and consistent online presence for your business. Regularly update your business profile with relevant information, posts, and updates. An inactive or incomplete profile might be seen as suspicious and result in rejection.
4.Follow WhatsApp Guidelines and Policies: Familiarize yourself with WhatsApp’s business policies and guidelines. Ensure that your business activities, interactions, and content comply with these policies. Any violations can lead to rejection or even suspension of your account.
5.Communication with Customers: Be transparent and honest in your interactions with customers. Avoid engaging in spammy or deceptive practices, such as sending excessive promotional messages or misleading information. Clear and respectful communication is key to maintaining a positive reputation and avoiding rejection.
Is it necessary to have a green tick on WhatsApp business?
A simple answer is no, both verified and unverified WhatsApp Business API accounts have the same features. You can still use your WhatsApp Business API account normally and broadcast to as many users as you like.
WhatsApp green badge boosts credibility, instills customer confidence, and aids in building strong relationships. Verified businesses benefit from increased visibility, direct communication tools, and enhanced professionalism, all of which contribute to a more effective and successful online presence.
1. Review the Rejection Reason
2. Address the Issue
3. Resubmit with Accuracy
4. Compliance with Policies
5. Contact Support
Yes, obtaining a green tick on WhatsApp is worth it for businesses aiming to establish trust, credibility, and professionalism.
No, WhatsApp does not charge businesses for green tick verification.