WhatsApp has proven itself to be one of the most beneficial channels to acquire, engage and retain customers. Its effective features and conversational nature allow businesses, especially retailers, to reach their customers in a more personal and impactful manner, without having to spend a fortune on business communication.
But not all WhatsApp messages you send will have the same impact. This is where your business will need impactful WhatsApp message templates for retail.
In this blog, we will look at some of the best WhatsApp message template for retail.
3 tips to write WhatsApp message template for the retail industry
Your WhatsApp message templates can fetch the best results only if they are crafted in the right way. Here are a few tips to create a WhatsApp message template:
1. Personalize
Based on the data and insight you have gained from the past interactions between your brand and the customers, you can better tailor the WhatsApp template to make it relevant to the customer. You can personalize the message by using their name, including recent purchase details, offering recommendations based on their past purchases etc. to make the messages feel more personal. Here is a good example:
Hello there [NAME]!
Looking for a new [COMPLIMENTARY PRODUCT] to go with the [PRODUCT] that you purchased recently.
Here are a few great options you can pick up today from your nearest [BRAND] store! 2. Include clear Call-to-Action
A clearly stated and compelling CTA makes all the difference. This is where you state the next action you want the customer to perform which can be anything from visiting your store, exploring a new product or redeeming a coupon. By using a straightforward CTA, you can effectively nudge customers towards taking a desirable action. Here is a WhatsApp template message example:
Hey [NAME].
It's time for the monthly grocery run!
Get 30% off on all grocery products from your nearest [BRAND] store!
Visit us right away! 3. Highlight value and benefits
In the WhatsApp message template, you need to highlight the value and benefits that the customers are offered through the message in a clear and enticing way. Convey the value by cleverly utilizing numbers and using creative wording to set your product apart. Here is a good WhatsApp promotion message template:
Hello [NAME]!
Exciting news!
Distract yourself from the summer heat with the coolest offers at the [BRAND] store!
Use [CODE] at your next visit and get an instant 15% discount!
5 ready-to-use WhatsApp template messages for the retail industry in UAE
Here are a few free WhatsApp message templates for retail, that you can use, edit, modify and experiment with according to your retail business needs:
1. New product announcement
Retail brands can use WhatsApp message templates to announce new products being launched or showcased at the stores. Customers are always on the lookout for the hottest products in the market and a witty and engaging WhatsApp template message can be the right way to promote your latest products.
Hey [NAME]!
We are excited to announce the launch of our latest [PRODUCT], complete with all the bells and whistles you could ever wish for!
Go check it out at your nearest [BRAND] store! 2. Exclusive discount offer
Promote exclusive discounts and offers through WhatsApp message templates. WhatsApp being a more conversational channel with a very good open rate, it is an effective way to engage with customers and drive more visitors to both the website and store. Here is a ready-to-use promotion message template:
Exciting news, [NAME]!
Get 35% off on [PRODUCT CATEGORY] exclusively from our [LOCATION] store.
Visit now!
3. Personalized recommendation
Customers respond well to personalized messages. But taking a further step and personalizing product recommendations based on the customers’ preferences and interests, can be an effective way to convey how your brand has precisely what the customer is looking for. You can use this WhatsApp template to share personalized product recommendations:
Hello [NAME],
We have stocked our shelves anew with the latest products!
Based on your tastes, here is a handpicked recommendation list exclusively for you!
Visit us if something catches your eye. 4. Flash sale alert
WhatsApp is a great medium to promote flash sales as it has great reach and is a reliable channel for instant messaging. Using a well-crafted WhatsApp message broadcast template, you can promote any clearance sales or flash sales that your retail brand might have to a large audience in minutes. Here is a good WhatsApp broadcast message sample:
Hello [NAME]!
Exciting news! Distract yourself from the summer heat with the coolest offers at the [BRAND] store!
Use [CODE] at your next visit and get an instant 15% discount! 5. Order confirmation and delivery update
WhatsApp is also a reliable channel for retail brands to confirm orders and share timely updates on the delivery of the order. Timely and responsible communication regarding orders and delivery is crucial to garnering trust from your customers. Here is a good WhatsApp message template for retail brands to send out delivery updates and order confirmations:
Hello [NAME]!
Exciting news! Distract yourself from the summer heat with the coolest offers at the [BRAND] store!
Use [CODE] at your next visit and get an instant 15% discount! Top 3 ways retail companies use WhatsApp message template in UAE
Retail companies in the UAE are effectively using WhatsApp to reach and engage customers. Here are a few real-world examples to help you understand how WhatsApp message templates can be used in dynamic and creative ways in the retail industry:
Talabat
Barakat
Fresh To Home
Conclusion
WhatsApp can work wonders for retail businesses, as the channel has everything that one needs to reach existing and potential customers at a more engaging and personal level. But to fully utilize the potential of the platform, you need a good WhatsApp Business API provider.
A good WhatsApp Business API solution provider like Interakt can enable you to personalize, automate and scale your business messaging seamlessly, without missing any crucial data or customer insights.
