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WhatsApp Business API Pricing Structure - Interakt

WhatsApp Business API Pricing Structure - Interakt

Interakt’s pricing model is completely inline and inclusive of the standard WhatsApp conversation charges. That’s why Interakt has recently made its pricing model more affordable for businesses of all sizes which is known as the conversation-based pricing model or CBP model.

First and forever, new businesses always get a 14 day free trial of Interakt’s platform, without providing any credit card details. Once their free trial is over, they can choose a subscription plan as per their business needs, or talk to us anytime for any queries.

Everything to know about Interakt’s Plan & Pricing

Interakt’s pricing structure is pretty transparent and simple. It is made up of two components:

1. Subscription charges - based on the plan you choose for your business.
2. Conversation based charges - based on the conversations between businesses and users.

Starter Plan

The monthly subscription charges for the starter plan is Rs.999 that comes with 1000 free conversations/month with additional charges at 56 paise for BIC and 34 paise for UIC.

Features: WhatsApp Commerce, Shared Team Inbox, Free API approval from Meta, Free integration with any one app, Automated Bulk Notifications, WhatsApp widget, Green Tick Verification, API Rate Limit up to 100 msgs/min, etc.

Growth Plan

The monthly subscription charge is Rs.2499 that comes with 1000 free conversations/month with additional charges at 54 paise for BIC and 33 paise for UIC.

Features:  All of the starter plan features + free integration up to 3 apps, Chat Automation, Conversation Analytics, API Rate Limit up to 300 msgs/min & much more.

Advanced Plan 

The monthly subscription charge is Rs.3499 that comes with 1000 free conversations/month with additional charges at 53 paise for BIC and 32 paise for UIC.

Features: All of the Growth plan features + unlimited external integrations, agent statistics, additional user segments, API Rate Limit up to 600 msgs/min and more.

Note: These rates are for Indian recipients only.

Click here to understand all the benefits and features of our pricing plans in detail.

Interakt’s Conversation-based Pricing: Why, What, How

Interakt’s WhatsApp Business platform subscription plans are uniform across businesses across all verticals. In line to the standard WhatsApp Based conversation charges, Interakt offers one of the most transparent and affordable Convo Pricing Model for all their existing and new clients on the platform. 

What is a Conversation? 

According to WhatsApp, a conversation is considered as a set of all the messages exchanged between the business and the user, within a 24-hour period. When the first message is sent by the business, it is known as a business-initiated conversation (BIC). Similarly, when the first message is sent by the user, it is known as a user-initiated conversation(UIC). Let us understand with the help of an example: 

Suppose that a business receives a message from the user on 15th August, 2:30PM. As soon as the business replies back to the user, it is counted as a user-initiated conversation. 

As per the new convo-pricing model, all messages are free for this specific user until next 24 hours i.e. 16th August, 2:29 PM, and it will still be counted as one conversation.

How does Interakt’s Conversation-based pricing work?

Interakt follows a conversation-based pricing model where the complete billing is calculated on the basis of no. of conversations you had with your customers. With any of Interakt's monthly subscription plans, you always get 1000 free conversations every month. And the no. of conversations you have above your free monthly limit of 1000 conversations, you will be charged as per the above rates.

In simple words, you get charged only when you send a message to your users from your end or reply to the user-initiated messages. Please note that the charges are applicable only when you have consumed your free quota of 1000 conversations.

How is the final billing calculated with Interakt's Convo pricing model?

According to the new conversational billing model, Interakt’s final billing structure will be the sum of your subscription plan charges and usage charges basis the number of conversations.

Final Billing = Subscription Charges (Growth/Starter/Advanced) + Additional usage charges basis number of conversations (BIC / UIC)

At Interakt, there is no minimum commitment period. If you wish to deactivate your Interakt account, you may inform us prior to your renewal and your request will be processed within one business day. The great thing is, while calculating your usage bills, you don’t have to worry about paying 2 different charges. Your WhatsApp actuals are baked into the usage charges.

Wrapping up

Hope this article helped you understand Interakt’s upcoming conversation-based pricing model, Interakt’s monthly subscription plans with free conversation limit, and the complete pricing structure of getting started with this platform.

For any other queries related to plans, pricing or billing, simply send a hi to our team at support@interakt.ai, and we will be right there to help you out.

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