WhatsApp Business API Pricing Structure – Interakt
Interakt’s pricing model is completely inline and inclusive of the standard WhatsApp conversation charges. That’s why Interakt has recently made its pricing model more affordable for businesses of all sizes which is known as the conversation-based pricing model or CBP model.
First and forever, new businesses always get a 14-day free trial of Interakt’s platform, without providing any credit card details. Once their free trial is over, they can choose a subscription plan as per their business needs, or talk to us anytime for any queries.
Note: Starting April 1st, 2023, as per Meta’s new conversation-based pricing changes, business-initiated conversations will no longer be included in the free tier. However, you will continue to receive 1,000 free user-initiated conversations per month (the 1000 free conversations will be at a WABA level).
Everything to know about Interakt’s Plan & Pricing
Interakt’s pricing structure is pretty transparent and simple. It is made up of two components:
1. Monthly/Annual Subscription charges – based on the plan you choose for your business.
2. Conversation-based charges – based on the conversations between businesses and users.
Starter Plan
The monthly subscription charge for the starter plan is Rs.999 which comes with 1000 free conversations/month with additional charges at 56 paise for BIC and 34 paise for UIC.
Note: Starting April 1st, 2023, as per Meta’s new conversation-based pricing changes, business-initiated conversations will no longer be included in the free tier. However, you will continue to receive 1,000 free user-initiated conversations per month (the 1000 free conversations will be at a WABA level).
Annual Subscription Charge: Rs. 799/- per month
Features: WhatsApp Commerce, Shared Team Inbox, Free API approval from Meta, Free integration with any one app, Automated Bulk Notifications, WhatsApp widget, Green Tick Verification, API Rate Limit up to 100 msgs/min, etc.
Growth Plan
The monthly subscription charge is Rs.2499 which comes with 1000 free conversations/month with additional charges at 54 paise for BIC and 33 paise for UIC.
Note: Starting April 1st, 2023, as per Meta’s new conversation-based pricing changes, business-initiated conversations will no longer be included in the free tier. However, you will continue to receive 1,000 free user-initiated conversations per month (the 1000 free conversations will be at a WABA level).
Annual Subscription Charge: Rs. 1999/- per month
Features: All of the starter plan features + free integration of up to 3 apps, Chat Automation, Conversation Analytics, API Rate Limit of up to 300 msgs/min & much more.
Advanced Plan
The monthly subscription charge is Rs.3499 which comes with 1000 free conversations/month with additional charges at 53 paise for BIC and 32 paise for UIC.
Note: Starting April 1st, 2023, as per Meta’s new conversation-based pricing changes, business-initiated conversations will no longer be included in the free tier. However, you will continue to receive 1,000 free user-initiated conversations per month (the 1000 free conversations will be at a WABA level).
Annual Subscription Charge: Rs. 2799/- per month
Features: All of the Growth Plan features + unlimited external integrations, agent statistics, additional user segments, API Rate Limit up to 600 msgs/min, and more.
Note: These rates are for Indian recipients only.
Click here to understand all the benefits and features of our pricing plans in detail.
What is Interakt’s Annual Pricing Plan
The Annual Pricing Plan is a one-year subscription that enables you to pay for your subscription in advance and enjoy a flat 20% discount on your monthly charges. This means that you can save thousands over the course of the year with your subscription, and still enjoy all the benefits of our WhatsApp Business Platform.
How to switch to Interakt’s Annual Pricing Plan
Follow these steps to switch your Interakt monthly subscription to the new annual subscription pricing plan:
– Go to Interakt Settings and click on Billing Details
– Click on Change Plan and Switch the button to Yearly
– Choose Your Plan and pay.
Once the payment is complete, your account will be automatically updated to the Annual Plan. The updated annual plan & pricing will be reflected at the end of your monthly billing cycle.
Annual Plan FAQs
How will I be charged for annual plans?
You will be charged for the annual subscription plan on a yearly basis, i.e., you will have to pay the lump sum amount just once every year.
What’s the refund policy?
The Annual Plans are non-refundable. We charge a lump sum amount for the year and there is no refund for the same.
Will I be able to change the plan in the middle?
Yes, you can switch to the Annual Plan whenever you want and vice versa. However, if you switch to the monthly plan then you’ll be required to pay the difference in the charges.
Interakt’s Conversation-based Pricing: Why, What, How
Interakt’s WhatsApp Business platform subscription plans are uniform across businesses across all verticals. In line with the standard WhatsApp Based conversation charges, Interakt offers one of the most transparent and affordable Convo Pricing Models for all their existing and new clients on the platform.
What is a Conversation?
According to WhatsApp, a conversation is considered a set of all the messages exchanged between the business and the user, within a 24-hour period. When the first message is sent by the business, it is known as a business-initiated conversation (BIC). Similarly, when the first message is sent by the user, it is known as a user-initiated conversation(UIC). Let us understand with the help of an example:
Suppose that a business receives a message from the user on 15th August, 2:30 PM. As soon as the business replies back to the user, it is counted as a user-initiated conversation.
As per the new convo-pricing model, all messages are free for this specific user until the next 24 hours i.e. 16th August, 2:29 PM, and it will still be counted as one conversation.
How does Interakt’s Conversation-based pricing work?
Interakt follows a conversation-based pricing model where the complete billing is calculated on the basis of no. of conversations you had with your customers. With any of Interakt’s monthly subscription plans, you always get 1000 free conversations every month. If the no. of conversations you have is above your free monthly limit of 1000 conversations, you will be charged as per the above rates.
In simple words, you get charged only when you send a message to your users from your end or reply to the user-initiated messages. Please note that the charges are applicable only when you have consumed your free quota of 1000 conversations.
Note: Starting April 1st, 2023, as per Meta’s new conversation-based pricing changes, business-initiated conversations will no longer be included in the free tier. However, you will continue to receive 1,000 free user-initiated conversations per month (the 1000 free conversations will be at a WABA level).
How is the final billing calculated with Interakt’s Convo pricing model?
According to the new conversational billing model, Interakt’s final billing structure will be the sum of your subscription plan charges and usage charges basis the number of conversations.
Final Billing = Subscription Charges (Growth/Starter/Advanced) + Additional usage charges basis the number of conversations (BIC / UIC)
At Interakt, there is no minimum commitment period. If you wish to deactivate your Interakt account, you may inform us prior to your renewal and your request will be processed within one business day. The great thing is while calculating your usage bills, you don’t have to worry about paying 2 different charges. Your WhatsApp actuals are baked into the usage charges.
Wrapping up
Hope this article helped you understand Interakt’s upcoming conversation-based pricing model, Interakt’s monthly subscription plans with a free conversation limit, and the complete pricing structure of getting started with this platform.
For any other queries related to plans, pricing or billing, simply send a hi to our team at support@interakt.ai, and we will be right there to help you out.