WhatsApp Business API Features And How It Helps Your Business

Sriram Hariharan

28 Jul 2022

In recent years, WhatsApp has grown to become the preferred choice of messaging application. The launch of WhatsApp Business in 2018 has provided tremendous opportunities for businesses to expand their boundaries and reach out to their audience.

We’ve got some mind-boggling stats to back this up. Here’s what we’re talking about 👇

• More than 15 million businesses around the world use WhatsApp for their business purposes as per Freshworks

• In India, businesses using WhatsApp Business API for e-commerce has witnessed an average spike of 113%

• And get this – 56% of customers prefer messaging customer service rather than speaking over the phone

These numbers alone are a testament to the growing popularity of WhatsApp as the preferred messaging channel for customers and businesses alike.

So how can fast-growing businesses make the most of this channel?

Say hello to WhatsApp Business API – this end-to-end solution comes packed with features that cater to the growing needs and demands of your business. By the end of this article, you’ll have a good idea of some of the most sought-after features of WhatsApp Business API and how you can take advantage of this feature using interakt.

WhatsApp Business Platform core features offered by Interakt

  1. WhatsApp Commerce
  2. WhatsApp CRM
  3. WhatsApp Notification Campaign
  4. WhatsApp Automation
  5. WhatsApp Chat Widget

1. WhatsApp Notifications Campaigns

Think of it more like a notifications engine. This WhatsApp business feature allows you to trigger automated, personalized messages in bulk to users, giving businesses like yours the perfect opportunity to add the much-needed personal touch to customer experiences.

As a business, you may have a multitude of reasons to send messages to users and triggering them manually can be a painstaking process. This is where Interakt’s automated notifications capability comes to the rescue. With interakt, you can send both personalized and bulk notification messages to your customers. You can set up campaigns to trigger messages to your customers.


It can be a one-time campaign or an ongoing campaign, depending on the requirement. For example, you can set up an ongoing campaign to trigger an automated welcome notification email whenever a new user signs up on the website.

That’s not all! With interakt, you can also trigger notifications with rich media (images, videos, documents) and variables to make the message more appealing for the user.‍

2. Quick Replies

Another time-saving WhatsApp API feature for businesses is the ability to send quick replies. So here’s the deal – with Quick Replies, you can power your team to efficiently resolve complex queries in just a click!

Interakt allows you to create WhatsApp quick replies and give it an “easy to remember name”. Like the automated notification messages, you can add rich media and variables to make the message more personalized. Sending these instant, predefined messages as responses to frequently asked questions is just what you need to perfect your customer support and wow your customers!

3. Shared Team Inbox

One of the main challenges faced by your customer support team is the huge inflow of support requests from customers. With a common WhatsApp number for the entire team, chances are high that your team may unknowingly miss out on a few messages or keep a customer waiting for a little too long! This could hurt your business in more ways than one.

interakt’s Shared Team Inbox offers a dedicated inbox capability for each teammate. You can easily manage and respond to all WhatsApp conversations from one place. interakt’s shared team inbox for WhatsApp helps in increasing productivity and fosters better collaboration amongst your team members. In addition to sending and receiving messages, the inbox provides complete details about the user.

interakt’s Smart Cards are everything you need to be well-informed about your user! On the right-hand side of the inbox screen, you get a quick snapshot of your users’ details, you also get to add custom tags to the user (eg., newuser, blackfridaycampaign). There’s more – you can write and save notes which can be useful for other team members if you plan to reassign a chat to them (yup, even that’s possible)!‍

4. WhatsApp Business Templates

Businesses can engage better with customers by creating interactive messages, also known as template messages. Some examples of predefined templates include delivery alerts, payment notifications, flight reminders and so on. These template messages require prior approval from WhatsApp before they can be sent out to customers. It’s important that you read these WhatsApp business API template guidelines before creating your WhatsApp templates.

With interakt, you can create rich template messages containing only text or text + rich media (images, videos, PDF attachments). interakt also provides the option to send the template message in different languages based on the client’s geographical location. The template message consists of four parts – header (optional content), body text, footer (optional) and buttons.

You can also add Call-To-Action (CTA) Buttons and Quick Reply buttons along with the template message. Customers can simply tap the button to start a conversation with the business instead of creating a new message.

5. Contacts Management and Bulk Contact Upload

One of the most important WhatsApp Business API features is the ability to allow businesses to manage all their contacts in a single place. Effective customer information management is a major challenge for business managers because the information is spread across the system.

interakt’s WhatsApp contact management feature allows the business to organize and manage their customer information effectively. All the customer details – such as name, email id, contact details, custom tags, conversation history with the customer etc., can be added and searched easily from the “All Users” tab. WhatsApp bulk contact upload of contacts is also allowed on interakt via a CSV file or using the API. Furthermore, you can apply specific filters to retrieve and export the required user information easily.

6. Chat Widget

For a business, the main objective should be to ensure how easily the visitors can get in touch with them. Placing the “Chat with Us” or “Contact Us” or “Support” floating button on the website is a key to generating more lead conversions.

interakt allows businesses to embed the chat widget on your website as a pop-up. Customers can start the conversation with just a single click from the website. In addition, interakt also allows you to customize the WhatsApp chat widget for the website based on your preference (color theme, design, text etc.,). Instead of a simple button or the plain WhatsApp logo, you can additionally style the chat widget with welcome text and image, set the position of the chat button on the website and so on.

7. WhatsApp API Integrations

WhatsApp Business provides opportunities for businesses to integrate their WhatsApp Business API with external third-party solutions.

Businesses can connect Interakt with their existing CRM system or software using Integromat. Integromat to WhatsApp is very useful in cases when a new contact is added to the CRM system – this integration will automatically create the contact on Interakt with all the details. Similarly, if you’re using Zapier to automate common business workflows, you can sync your interakt account with Zapier and configure automated WhatsApp notifications through interakt Zapier WhatsApp integration. ‍

Get WhatsApp Business API for your business today!

Talk about convenience, efficiency and customer preference – WhatsApp is a clear winner, especially when it comes to small and medium-sized businesses. WhatsApp Business API is easy to use and helps businesses to establish a personal connect with customers. With a growing number of users willing to chat with businesses over phone calls, the future of WhatsApp messaging for business sure looks promising.

Still in two minds? No problem!

You can get started with interakt’s 14-day free trial and experience the goodness of WhatsApp Business API for yourself – sign up today!

Get Started with Interakt Today

• Drive Sales & Customer Experience   • No Set-up Costs   • No Surcharge on Notifications

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