In today’s fast-paced and ever-changing digital landscape, businesses all over the world are embracing the powerful support of the WhatsApp Business Platform.

In today’s digital age, customers frequent online shopping sites multiple times a day, often adding products to their carts without an immediate intent to purchase. Here’s where WhatsApp works its magic, gently nudging customers towards a buying decision. Imagine sending time-sensitive discount deals, irresistible offers expiring in the next 20 minutes, enticing cashback coupons, and more, all seamlessly integrated into an automated cart recovery campaign. With these new feature of WhatsApp Business API, you can accompany promotions with a convenient payment link, leading customers to a swift checkout on your website.

This is the promise WhatsApp holds for your business—a seamless shopping experience, all guided by the transformative influence wielded by a simple green icon.


What is WhatsApp Business API?

WhatsApp Business API is a messaging solution designed for businesses to communicate with their customers using WhatsApp. It is a paid version of WhatsApp Business and is meant for businesses or enterprises looking for a scalable solution to grow their business.

With the WhatsApp Business API, businesses can use features such as messaging templates, notification campaigns, provide automated customer service, and conduct several other marketing campaigns. The WhatsApp Business API also allows businesses to integrate WhatsApp into their existing CRM, customer service, or e-commerce platforms, providing a seamless customer experience.

However, it’s worth noting that the WhatsApp Business API is only available with approved business solution providers and requires approval from WhatsApp before it can be used.


💥WhatsApp Just Dropped THESE Game-Changing Features (You MUST See Them!)

1. Catalog Template

These templates empower you to seamlessly exhibit your entire product catalog directly within WhatsApp messages. Featuring a product thumbnail header image, customizable body text, a fixed text header, and a fixed text sub-header, WhatsApp Business Catalog Templates offer a visually appealing and informative display.

Every catalog message on WhatsApp becomes a gateway for users to delve into product details, view actual images, and discover pricing information. Imagine the convenience of sharing a single WhatsApp message containing all the necessary links for products left in the cart, significantly boosting the likelihood of successful purchases.

2. Authentication

WhatsApp Business API introduced a robust Authentication feature, providing enhanced security measures for user verification. Within a 24-hour window, businesses can authenticate users by seamlessly sending multiple OTPs, ensuring a reliable and efficient verification process.

This feature finds its application in various sectors, including financial repositories where stringent security is paramount. Businesses with multiple verification touchpoints benefit from the flexibility and reliability of the Authentication feature.

Additionally, organizations implementing Two-Factor Authentication (2FA) can leverage this functionality to bolster their security protocols, ensuring a seamless and trustworthy user verification experience on the WhatsApp Business API.

3. WhatsApp Button Improvements

Meta has rolled out significant improvements to buttons on WhatsApp Business API, enhancing user interaction. The Quick Reply feature now supports up to 10 responses, a substantial increase from the previous limit of 3. This update also introduces a powerful combination of Call-to-Action (CTA) buttons with Quick Replies for a more dynamic and engaging user experience.

Additionally, businesses can elevate user engagement through quizzes, gamification, and deal discovery bots with a comprehensive menu.

4. Copy Code

Another new WhatsApp Business Platform feature is Coupon code templates, featuring a single “Copy Code” button, streamlining the user experience by copying the code directly to the customer’s clipboard upon tapping. Simplify and amplify your marketing strategy with these efficient coupon templates.

5. Carousel

Another new feature of WhatsApp Business API – Carousel:
(1) WhatsApp Business API carousel can be paired with up to 10 carousel cards
(2) Arranged in a horizontally scrollable view, providing visually engaging and efficient communication.

This WhatsApp Business feature will eventually optimize your messaging strategy with carousel templates’ versatility and cost-effective benefits.

6. Limited-Time Offer WhatsApp Templates

With this new feature of WhatsApp Business API, businesses can effortlessly communicate time-sensitive promotions with expiration dates and countdown timers in their template messages.

This straightforward feature adds a touch of urgency, driving customer engagement effectively. Enhance your promotional strategy with the simplicity and effectiveness of Limited-Time Offer Templates, ensuring your customers don’t miss out on exclusive deals.

7. Location Template

The Location Template, a new feature of WhatsApp Business API, empowers businesses to share their location with end-users proactively. This feature allows seamless integration of location-sharing through business-initiated messages, facilitating enhanced engagement and ease of interaction. It helps you strengthen your connection with customers by leveraging the convenience of the Location Template on WhatsApp.

8. WhatsApp Flows

WhatsApp Flows revolutionize business messaging by enabling structured interactions. Businesses can now define, configure, and customize messages with rich interactions, delivering a more organized and engaging communication experience for customers. Elevate your messaging strategy with the flexibility and customization offered by WhatsApp Flows, ensuring a seamless and dynamic interaction with your audience.

9. Native Payments

The new Native Payments feature of WhatsApp Business API allows businesses to seamlessly receive payments from customers through all UPI apps installed on their devices directly via WhatsApp. This functionality extends to popular payment gateways like Razorpay and PayU integration with WhatsApp, offering businesses a versatile and convenient way to facilitate transactions.

10. Send location CTA

The “Send Location” Call-to-Action (CTA) simplifies the process for users to share their location with businesses through a dedicated button. This user-friendly feature of WhatsApp Business API, enhances the ease of communication, allowing for seamless location sharing between customers and businesses on WhatsApp.

11. Address CTA

With the “Address CTA” feature, users can easily share their shipping address with businesses on WhatsApp.  This feature streamlines the communication process, offering a convenient way for users to convey their address information, enhancing the overall user experience.

In conclusion, the latest features of WhatsApp Business API in 2023 and beyond bring a wave of enhanced features and functionalities, revolutionizing the way businesses interact with their customers. Upgrade your messaging strategy and enhance customer engagement. 

Get started today with Interakt and take the WhatsApp Business Platform for a test drive with our 14-day free trial!


Do I need to upgrade my current WhatsApp Business to access the new features?

No, you don’t need to upgrade your current WhatsApp Business account, just signup with a WhatsApp Business service provider like Interakt and enjoy all these features at a nominal cost.

Are there additional costs associated with upgrading to access new WhatsApp Business features?

These features are available with WhatsApp Business API platform for which a BSP like Interakt charges a nominal platform maintenance fee and you have to pay for whatever conversations you conduct on the platform to Meta.

Can I Create a catalog on WhatsApp?

You can create a catalog on your Facebook Business Manager and auto-sync it with your WhatsApp Business Platform with Interakt.

Does WhatsApp support interactive buttons?
Is it possible to accept payments from customers on WhatsApp?