Many businesses, particularly the ones in the E-Commerce line, largely sell and market their products on Facebook. It comes as no surprise that Facebook has emerged as the go-to channel for businesses to improve their digital footprint, market their brand to local and global audiences and connect with prospective users. Setting up a Facebook page is more like creating a digital storefront for your business; allowing you to build awareness for your brand through constant engagement with the audience. The numbers speak for themselves - statistics show that More than 70% of users across the globe visit a local business’ Facebook page at least once a week.
In addition, Facebook’s concept of ‘Groups’ plays a major role in the success of small and mid-size businesses. It sets the platform for businesses to advertise their offerings and customers to connect with the businesses.
Therefore, staying connected with customers should be the core objective of every business. One of the ways the business can be in touch with their prospective customers is by adding their WhatsApp Business Number as a button on their Facebook page. But, how does it work? Can all users add their WhatsApp number as a button? We’ll answer your questions in this article.
Ever since WhatsApp became a part of Facebook, businesses now have the opportunity to add their WhatsApp number on their Facebook page. This makes it easy for customers to communicate with them. On the other hand, this is an excellent lead generation strategy for the former. They can run ads and enable prospects to start a conversation on WhatsApp in just a single click.
First and foremost, you’ll need to create a Facebook page for your business. Next, set up your profile. Know how to go about it in our ultimate guide to WhatsApp business. This gives your business a branded profile and your customers will know exactly who they are talking to! With conversational commerce taking over, WhatsApp allows businesses to get on board with their two solutions - the original Business App and Business API version. Since the traditional app fell short to serve fast-growing businesses, the messaging giant rolled out a complete suite of solutions with the latter.
Once you have your business number, follow the steps explained below to add your WhatsApp number to your Facebook page.
Step 1: To add your WhatsApp number to the Facebook page, navigate to the Facebook Business page. Log in as the admin of the page and click ‘Settings’ under the ‘Manage Page’ tab on the left side. In the left column under ‘Page Settings’, click ‘WhatsApp’.
Step 2: Next up - you’ll need to key in your WhatsApp Business phone number along with the country code and click Continue.
If you have newly created your business on Facebook, you will see a pop-up as the first step asking if you would like to connect your Facebook page and WhatsApp. You can add your phone number in this step directly or follow steps 1 & 2 to add your phone number.
Step 3: Enter the code that you received as a WhatsApp message in the number that you entered in the previous step and click Confirm.
Step 4: You’ve now connected your WhatsApp account with Facebook. You can opt to set WhatsApp as your Facebook page button. Click the Set WhatsApp button. This will add the WhatsApp button below the cover image on the Facebook page. If you wish to do this at a later time, you can simply click “Not Now”.
Once you set WhatsApp as your page button, it will automatically replace any other Page button that you might have set previously. After connecting your WhatsApp number with your Facebook page, you have options to:
• Use WhatsApp as Action Button - by enabling this option, users can send messages to your WhatsApp number directly
• Show WhatsApp Business Number on Facebook Page - enabling this option will display your WhatsApp number in the About section of your Facebook page. People can easily find your business contact number if they want to reach your business directly.
This is how your WhatsApp button will be visible to your customers and users visiting your Facebook page. They can click on the button to start chatting with your business directly.
Connecting WhatsApp Business number to the Facebook page has been a game-changer for Small and Medium sized Businesses (SMBs). Both the channels together offer a whole range of benefits to both the businesses and the end customers.
Don’t miss out on the opportunity to boost your business by connecting your WhatsApp number with Facebook. Sign up on Interakt and get your WhatsApp Business API access today! Why? Because we have something very special for you! Get started with our 14-day free trial and experience the powerful features for yourself. If you decide to come on board with us before June 30th, we are even waiving off WhatsApp Notification charges for the first 3 months under our new Accelerator Scheme. Check our WhatsApp Business API pricing. So what are you waiting for? Get started with your free trial today!