Your WhatsApp eCommerce efforts are definitely a step up compared to traditional conversational marketing channels. But with the ever-scaling conversations on WhatsApp, it is easy to get overwhelmed by the number of messages – which makes it even more important for businesses to automate campaigns on the platform.
This is where a WhatsApp bot can come in to help.
A WhatsApp chatbot acts as a digital assistant, that is active around the clock, responding to customer queries. WhatsApp bot integration can be the first line of service when it comes to communicating with customers and answering their queries. It can take on simple and common queries and easily direct complex queries to your support team.
Let’s take a quick look at some of the reasons why WhatsApp bots are a must.
5 reasons you need a WhatsApp Bot
WhatsApp itself is a highly capable and extremely popular channel with its own benefits, but a chatbot integration can instantly let you leverage the platform at scale without having to overburden your team. Some of the other major reasons for using WhatsApp bots for business are:
1. Improved customer engagement
Customer engagement is highly crucial to any business’s success and with a WhatsApp business chatbot, you can achieve a higher engagement rate. WhatsApp bots can be set to recognize frequent questions, engage customers, promote products etc. and thus convert customers effectively.
2. 24/7 availability
Your customers might belong to different time zones and hence being available for them round the clock is a necessity. WhatsApp chatbots can be available for customers to reach out with any queries that they have at any particular hour. A chatbot designed to be active and responsive 24/7 can also ensure that you do not lose any customers.
3. Cost-effectiveness
Customer support is a pricey affair if you have to hire an army of a team. But a chatbot on WhatsApp can automate routine queries and answer frequently asked questions, which reduces the number of agents you will need, thus reducing your overall cost. Chatbots are cheaper to set up hence making them a very cost-effective alternative.
4. Automated processes
Brands can use WhatsApp chatbots to send automated updates to keep the customers in the loop. AI bots can also be used to automate processes such as lead generation, lead nurturing etc. Bots can collect information from customers that can be used to personalize promotions and other interactions later on.
5. Personalized interactions
WhatsApp bots can remember past conversations and personalize interactions. Customers are made to feel valued and heard, which makes retaining them easier. Chatbots can also be used to send personalized recommendations to customers in order to cross-sell products and bring in more sales. By bringing a personalized touch to automated conversations, brands can build stronger relationships with customers.
3 ways to setup WhatsApp Bot with Interakt
WhatsApp Business API bots can be used in different ways to aid your WhatsApp eCommerce efforts. Brands can setup a bot for WhatsApp to deal with customer support, engage pre-purchase customers, automatically collect feedback and much more.
Let us take a look at three Interakts’ best ways to setup and use WhatsApp bot:
1. Smart Ads and automated workflows
Interakt’s Smart Ads offers an easy way to create, manage and track Meta ads to reach more customers. Smart ads campaigns are also a great way of improving customer retention. Once you gain new leads using the ads, you can further qualify them and nurture them using automated workflows.
Learn how to set up smart Ads on Interakt.
2. Concierge
Interakt’s concierge feature, just as it sounds, can help you set up a WhatsApp business bot as a digital concierge that can proactively aid businesses in effectively managing their WhatsApp campaigns. Your ‘Concierge’ will nudge you with timely updates, provide insights into campaign performance, suggest relevant actions, and more.
With Interakt’s concierge brands will now have the assistance and aid they need to stay on top of their campaigns.
Learn how to set up concierge on Interakt.
3. AnswerBot
With Chat-GPT backing it up, Interakt’s AnswerBot is a seamless solution to answering routine customer queries efficiently. The AnswerBot can create FAQs based on a scan of your website within 15 minutes.
Customers can engage with your brand now and get answers to simpler and common queries swiftly with an intelligent solution like AnswerBot in place.
Learn how to set up AnswerBot on Interakt.
Conclusion
WhatsApp chatbot automation is crucial in today’s climate to handle diverse and scaling conversations effectively on the channel. As AI develops Chatbots and automated business conversations have to be brought up to date to stay in the game.
Understanding this, Interakt will be bringing in more AI-enabled features, additional chatbot capabilities and enhanced automation functions as we move forward. And with its already robust automation capabilities, it is the right solution for you to enhance your WhatsApp marketing to the next level.
