As communication has developed WhatsApp has become one of the primary platforms that has mastered it. WhatsApp’s tremendous popularity has made it an essential tool for both personal and business communication. While communicating with their client at a large scale one of the challenges that businesses frequently experience is the WhatsApp broadcast limit.
WhatsApp Broadcast Message has a daily limit on how many users can be reached through broadcast messages. Remember that the restriction is on the number of users, not messages. Businesses that exceed this limit can no longer send WhatsApp Broadcast messages within a 24-hour window. In this article, we’ll look at how to enhance WhatsApp’s broadcast limit and fully utilise this communication tool.
Is there a WhatsApp Broadcast Messages limit?
There’s no specific limit to the number of broadcast messages on WhatsApp, but each broadcast is limited to 256 recipients per message.
However, to send messages to unlimited users on WhatsApp businesses use WhatsApp Business API.
For you to send unlimited messages using WhatsApp Business App only there are different levels.
4 levels of WhatsApp Broadcast message limits
• Level 1: Here businesses can send WhatsApp broadcasts to 1000 unique users in a 24-hour slot.
• Level 2: Businesses can only broadcast messages to 10,000 unique users in a 24-hour slot.
• Level 3: Businesses at this level are limited to sending broadcast messages to 100,000 unique users in a 24-hour slot.
• Level 4: Businesses at this level can send an unlimited number of broadcast messages in a 24-hour slot.
Note: Any message sent over the WhatsApp broadcast limit is queued in the campaign and is delivered automatically after 24 hours.
There’s always a workaround to limitations.
Let us help you with a few hacks on how you can legitimately increase WhatsApp Broadcast messaging limit
5 ways to increase WhatsApp Broadcast messaging limit
1. WhatsApp Business API
WhatsApp Broadcast for WhatsApp Business API helps businesses to build up one-time or recurring broadcast campaigns. It also enables them to create WhatsApp campaigns based on customer attributes and events. With WhatsApp Business Provider like Interakt businesses can create customized broadcast messages tailored to specific audience segments.Interakt even offers robust analytics and reporting features to track the performance of broadcast messages.
2. Increase WhatsApp opt-ins
Businesses looking to boost their WhatsApp Broadcast limit should encourage more and more customers to join their WhatsApp list. WhatsApp opt-in refers to user permission indicating interest in a product or service and permitting a third party to contact them with more information.
There are several methods for collecting WhatsApp Business opt-ins, including websites, e-mails, social media, SMS, during the booking process or when making a transaction, and sign-up forms as we discussed in our previous lesson.
3. Maintain the quality
The most important aspect of expanding a WhatsApp Business profile is maintaining quality and providing customers with a seamless experience.
Even with increasing campaigns, businesses should not compromise on quality. Here are a few things that businesses must consider:
• Ensure that all messages and campaigns follow the WhatsApp Business or Commerce Policy.
• Stop purchasing phone number lists for marketing purposes. Send messages just to customers who have opted into the WhatsApp list.
• Stop spamming customers with messages.
• Personalize WhatsApp broadcast messages and make them valuable. Avoid long welcome messages and introduction texts.
• Make the most of WhatsApp Broadcast campaigns by including a call to action, media, and formatting.
Businesses can even track the quality of their WhatsApp number in the messenger. Here is what different colors indicate:
• Green = High Quality
• Yellow = Medium Quality
• Red = Low Quality
4. Stay consistent with Broadcast Messaging
Sending WhatsApp Broadcast messages or campaigns once in a while will not help businesses make their WhatsApp Business profile stand out.
Businesses must continuously send high-quality messages at higher volumes to boost their account’s messaging limit. They can create WhatsApp Broadcast campaigns for different situations from acquisition, conversion, and re-engagement – we will be discussing this in detail in our next few lessons.
5. Keep track of performance
Sending WhatsApp Broadcast messages is not enough. Businesses must also get detailed reports on the performance of their campaigns. Monitoring key metrics like open rate, clickthrough rate, and conversions is critical. These metrics can serve as a benchmark for upcoming campaigns.
Several WhatsApp Business API solutions provide access to detailed analytical reports for recent WhatsApp Broadcast Campaigns.
WhatsApp Broadcast made easy with Interakt
Businesses looking to increase their WhatsApp Broadcast message limit should take the actions above mentioned. However, increasing the broadcast limit on WhatsApp necessitates consistency and quality, which may be difficult for organizations to achieve without the right platform.
It is here that they must explore an official WhatsApp Business partner for WhatsApp Business API, Interakt. Businesses can build up one-time or recurring broadcast campaigns. It also helps them create campaigns based on customer attributes and events.
Last but not least, they may use the Interakt app to track the success of their campaigns. Install the Interakt app and take advantage of a 14-day free trial today.
In the next session, we will discuss some best practices for WhatsApp broadcasts and tips for formatting broadcast messages to make sure they are read.
