If you’ve been planning to use WhatsApp for your business, you’re on the right track. With an increasing number of consumers wanting to message businesses to get customer support or shopping assistance, it’s becoming crucial for brands to tap into the potential of this messaging app.
But like any other marketing channel, WhatsApp too comes with a number of features that need to be leveraged the right way to get results. So in this blog, we’re going to share some WhatsApp digital marketing best practices you need to keep in mind before even getting started!
The very first best practice we recommend is to set up a business account on WhatsApp instead of using your personal profile for marketing purposes. The business profile lets you set up a more ‘branded’ experience for those who choose to interact with you over messages and leverage features like business profile, links, catalogs, broadcasts, analytics and more.
You can also sign up for a WhatsApp Business API account as that will give you access to features like automations that are always handy in marketing. Learn more about WhatsApp business account types and features here.
Once you have a business account set up, make sure your WhatsApp business profile is as well thought-through as your online store or your social media profile. Make sure you add a logo, clear description of your business, an email address, link to your online store, physical address and a catalog of products available. A good WhatsApp Business profile goes a long way in helping boost brand recall and simply purchase decisions for customers on the channel.
Consumers who reach out to your business on WhatsApp, expect a quick response from you. But as your marketing efforts scale, you may start to see similar queries coming in that become difficult to stay on top of. In this case, you should be setting up quick replies to standardize your answers and respond with a single click instead of typing it out every time.
Don’t know where to begin? Here are 20 WhatsApp Business quick replies you can use.
Striking a conversation with consumers who reach out to you on WhatsApp is crucial to drive results. This is where you need to learn all about setting up WhatsApp automations to welcome those who start a conversation with you on the platform and keep it going to nurture them and lead them towards making a purchase.
For example, when a consumer clicks through a WhatsApp Link, you can set up an automated welcome message to guide the conversation in a streamlined way.
If you’re new to WhatsApp automations? Read this guide on how to automate WhatsApp messages with WhatsApp Business API.
But if you already have the WhatsApp Business API set up, you can explore these WhatsApp business automated campaign templates to get started with digital marketing.
WhatsApp Business gives you access to a feature called labels that you can use to clearly segment conversations or customers based on their buying stage. For instance, new customers, consumers who reached out but haven’t made a purchase or customers who buy from you every month. This is a great way to stay on top of all conversations and reach out to each segment with contextual campaigns.
To one up this feature, you can also use a WhatsApp Business API solution provider that gives you a shared inbox to manage conversations with more ease. The inbox lets you filter conversations based on labels, collaborate with your team on managing conversations and more. Learn more about the Shared Inbox here.
If you’re using the WhatsApp Business API, you get access to features like list messages and reply buttons. These messages are designed to make the conversation between you and consumers much more interactive than the normal messages. Here’s what they look like:
We recommend using WhatsApp interactive messages to guide a conversation in a desired direction. They also help standardize messages on both the consumer and business side, reducing the need to type out messages to keep the conversation going.
Like any other digital marketing tactic you use to promote your business, make sure you’re not skipping data when using WhatsApp. Make use of the analytics dashboard to keep track of your campaign performance - number of messages sent, delivered and read.
You can dive deeper into analytics to see which messages get more responses and conversions as well if you use a WhatsApp Business API solution provider like Interakt.
Keeping numbers on your side can help you create better marketing campaigns by identifying what type of messages consumers like to read the most or what they tend to engage with. Your WhatsApp marketing strategy needs to evolve and adapt as per consumer response to drive more ROI from the messaging platform.
It’s normal to think of WhatsApp as just another channel to be present on. But over time, businesses are seeing much better results in marketing, sales and support through the messaging app, indicating how consumers are more responsive to it.
This has led to an increase in the number of businesses using WhatsApp to reach their customers and keep them engaged. Following these WhatsApp digital marketing best practices helps you cut through the noise and make the most of the platform to drive results than just be present on!
Ready to leverage WhatsApp for your business? Explore all features and capabilities with Interakt.